She is currently a deputy to the Ninth National Women's Congress, the Ninth Wuhan Municipal People's Congress, the Tenth Hubei Provincial People's Congress, the Ninth and Tenth Executive Committees of Hubei Women's Federation, the Executive Vice President of Wuhan Women Entrepreneurs Association, the Vice President of Wuhan Catering Industry Association, the Honorary Chairman of French Chefs Association, and the Doctor of Chef Food in China.
On the day of interviewing Sun, it was raining in Mao Mao in Jiangcheng, and it was warm and cold at first sight. Located in the lobby of Sanwu Alcohol Hotel in the North Lake of Hankou, cheerful music adds a lot of flavor to the Spring Festival in the Year of the Ox. Shop assistants and lobby managers who travel back and forth are busy with the best time of the year. Splendid halls and retro and elegant colonnades often put people in the European imperial court in the18th century. This is a model of the boutique "aircraft carrier" hotel built by Sun, which has been leading the catering trend in Wuhan for ten years.
Tall bun, exquisite makeup, dark red lace blouse, simple black dress, finely shiny crystal belt and necklace earrings of the same series, Sun, who smiles in front of reporters, is elegant and sweet, but as long as she opens her mouth, she will soon find the other side of her, straightforward and crisp-a very typical Wuhan woman.
There are too many stories about this successful woman. In the interview for more than three hours, Sun sometimes laughed heartily, sometimes looked dignified, sometimes like a girl in love, and sometimes like a gentle mother.
Where should we start with her and her story? Let's leave everything to time. 1964, Sun was born in an ordinary family in Old Hankou. Among the four brothers and sisters, Sun is the youngest. At the age of 6, Sun moved to the north with her family, because her mother was sent to Xiaogan village, where she spent her childhood and primary school.
"I get up at 5: 30 in the morning, walk on the mountain road for more than two hours to go to school, and often come home late at night." During her six years in the countryside, she learned to transplant rice seedlings, cut grass and cook. "I am good at feeding pigs, collecting manure and raising cattle." Recalling that time, Sun didn't think she was suffering, but cultivated her character of being hardworking and competitive.
1976, Sun returned to Wuhan with his family and went to junior high school in Qiaokouchang Road Middle School. During this period, his parents died one after another. After graduating from junior high school, Sun, with the help of his sister, became an apprentice at Hanshuiqiao Street Knitting Factory, a subsidiary of Wuhan No.1 Knitting Factory.
Every day from 7: 30 am to 4: 30 pm, plus one hour of dinner, the monthly salary is 22 yuan. Nearly 30 years later, Sun still clearly remembers these details of his first job. Like every textile worker you see on TV, Sun often stands on the assembly line of the textile workshop for a day. Slowly, she not only became familiar with the working process of the knitting factory, but also became an expert in business and a production model in the factory.
Many years later, the workshop director and colleagues saw the report about her in the newspaper and were suddenly surprised. Everyone didn't expect that this thin and humble little girl turned out to be the big boss of Sanwu Alcohol Hotel today.
After work, Sun returned to her sister's house. She and her sister's family used the evening time to help the nearby match factory paste matchboxes to subsidize their families. "I don't go to bed until 1000 every night. The whole person is like a robot. " And this 1000 matchbox only costs 70 cents.
For three years, 1000 days and nights, Sun spent her best girlhood like this. 1983, Sun's sister, who was only 36 years old, died for some reason, and the family was definitely unable to live. At the end of this year, she lived in the second sister's house in Wuchang.
Nothing seems to have changed these days. In addition to spending more time on the way to work every day, Sun is still the same Sun: crowding buses, buying urgently needed goods with tickets, and eating soy sauce and bibimbap.
This year, 19-year-old Sun met the other half of her life-that is, her current husband Xiang Yuanli.
Because the second sister works in a hotel opposite the "Greater China" in Wuchang, Sun often takes advantage of changing shifts with others at night and sleeps on the hotel bed with the second sister. One to two, the beautiful young Sun was introduced to Yuanli by her sister's colleague, who had just returned from the army.
"At that time, the introduction object paid attention to the right door, and it was not beautiful." Recalling his love in those days, Sun's eyes lifted, as if he had returned to more than 20 years ago. It was this that worried Sun at that time: the other's father was the leader of Wuchang District at that time, and his family and social status exceeded Sun's expectations like Cinderella. This made Sun flinch, hesitated several times, and never dared to accept this man's enthusiastic pursuit.
The ending of the story is of course a happy ending. In the end, Xiang Yuanli's persistence and sincerity touched her, and Sun also touched her boyfriend's parents with her diligence and interpersonal skills.
1At the end of 984, 20-year-old Sun was transferred to Wuchang Zhonghua Road Minsheng Shopping Mall as a shop assistant, and a brand-new life beckoned to her.
In the mid-1980s, like other big cities in China, Wuhan people started to buy household appliances for the first time. Electric fans, televisions and washing machines were absolutely hot items at that time. Sun sells household appliances in Minsheng Shopping Mall. Sun, who weighs less than 100 Jin, often helps customers carry dozens of Jin of electrical appliances. Soon, with her hard work style and thoughtful service attitude, she became a service model in shopping malls. "The monthly salary is 50 yuan, but I can get the bonus of 170 yuan." Sun still misses the days when customers lined up to buy home appliances.
Because of Sun's outstanding performance, he was valued by the leaders of shopping malls and was trained as a key employee. Not long after, she was transferred to be a "salesman" in charge of knitwear foreign trade between shopping malls and Australia.
"Being a salesman at that time showed that the mall was very interested in you." During this period, Sun's frank and honest personality was well displayed, and he made many like-minded friends in the shopping mall.
1988, Sun is pregnant. At the beginning of the following year, the birth of her daughter brought her more responsibilities and life experience. After returning to work, the shopping mall specially arranged more leisure accounting work for her, which made Sun, who was used to running outside, unable to adapt at once. At the critical moment of her life at the age of 25, she began to rethink and position her future. Around Wuhan 1990, "self-employed" has gradually become a hot topic of discussion. In the area of Yangzi Street in Hankou, there are only a dozen square meters of small facades and even a few square meters of stalls, and new clothes from coastal areas such as Guangzhou have become the new favorites of young people. Here, every day a new wealth story is staged, and Sun can no longer sit still: she also wants to be a "self-employed"!
When she spoke her mind, the surprises from her family and unit were imaginable: for the shopping mall, you are a business seedling cultivated by the leaders, although you are young, you have a bright future; For the family, the child is not yet one year old, and the work is idle. Isn't it crazy to "fuck people"
"At that time, for this matter, I quarreled with the unit leaders and my family many times." Sun recalled.
Facts have proved that no one can stop her from deciding what to do. Afterwards, she listened to her family's "compromise" and left her job for one year without pay. Of course, in order to "keep" this job, the price is to pay 70 yuan to the unit every month.
But in any case, Sun is free this time.
She rented a 13 square meter facade in Zhonghua Road to do women's clothing business and ordered clothes for others herself. Every week, she goes to Guangzhou to make goods at least once. Every time she takes the train, there are people everywhere. She stood with her partner who made goods together for more than ten hours.
"Empty-handed to ok, when I come back, oh my god! Today is really not suitable for people! " Laughing and telling reporters about Sun's past scenes, I was both happy and helpless.
Sweetness in hard work-this sentence may be the most appropriate to describe the day when clothes are sold. To Sun's delight, although it was hard to get up early and get in the dark, the business of selling clothes in Wuhan was still very good at that time, with a profit of 70% in general. This is several times higher than his income in Minsheng Shopping Mall. After a year of unpaid leave, Sun formally offered to resign. Sun, who has a little savings in his hand, is increasingly dissatisfied with the small-scale "profiteering" life. She needs a broader stage of life.
At this time, the husband is already a middle-level cadre of the local industrial and commercial bureau. Based on his own experience in recent years, he suggested to his wife that people's living standards are getting higher and higher, and the demand for eating out is increasing. There must be a big market for catering.
This time, I followed the advice of my husband Sun. Soon, she borrowed 40,000 yuan and earned 40,000 yuan, all of which were put into catering.
The local industrial and commercial bureau has a 90-square-meter facade downstairs, several tables and one or two waiters.1992165438+1October 8th, Sun's Sanwu Hotel opened on this auspicious day.
Two years later, Sun borrowed more than 200,000 yuan, plus 600,000 yuan earned from hotel business, and invested 800,000 yuan to open the facade of a small shopping mall with more than 300 square meters across the hall. After the upgrade, Sanwu Hotel quickly became the most upscale restaurant in Wuchang at that time. In order to attract popularity, Sun made a surprise attack: she installed the most popular karaoke equipment in the hotel lobby at that time, and every guest who ate could improvise a song, and the business was booming day by day.
15 years later, Sun was deeply moved that many hotels, such as Marlboro and Hilton, operated side by side with his first "March 3rd" hotel and had already disappeared. The market is ruthless. If you don't advance, you will retreat.
1996, Sun saw the local catering demand brought by the good business, and decisively opened the first chain store in Qingshan during the Third Five-Year Plan period, and achieved great success.
At that time, there were nearly 300 people in Simenkou Store and Qingshan Store of Sanwu Hotel, and the daily division of procurement and finance gradually became clear and perfect. The increasingly mature personnel and experience in opening a store, coupled with the success of Qingshan Store, have strengthened Sun's determination to open the "35" chain store.
1997, Sun registered and established Hubei Sanwu Wine Hotel Management Co., Ltd. in the State Administration for Industry and Commerce, and officially bid farewell to his seven-year "self-employed" career. She also advised her husband to resign. Since then, the husband and wife have devoted their energy to the management and development of the company.
From 1997 to 1999, "Sanwu Hotel" expanded rapidly in three years. Sun took over the hotel facade destroyed by others, and running all the way opened 4-5 branches every year. At that time, she recognized one thing: the most direct way to occupy the Wuhan market in the future is to win the brand quickly. Opening a chain is a shortcut, but it must be fast!
By 1999, "35 hotels" were everywhere in Wuchang, and even there were chain stores in Yichang, with the number of head stores reaching 15. In fact, while Sun Yi worked hard, the catering industry in Wuhan also developed rapidly. At the end of 1990s, various distinctive restaurants appeared in Wuhan, including large-scale investment and the rise of famous hotels. Little blue whale, prince kanglong, lake brocade, sunny day, etc. At that time, it gradually rose.
Sun certainly understands how cruel the competition in this industry is. The lead of "35" is only temporary forever. If you want to stay ahead, you must always walk faster and see farther than others.
Change is infinite, it is produced in the new China. For this, as early as the beginning of the business, it has been rooted in Sun's mind. At present, opponents must change in March and May!
This time, she turned her attention to the coast and even overseas. Sun found that in the more developed coastal and foreign markets, people are no longer satisfied with just eating delicious meals in hotels. Many times, they are more concerned about enjoying high-grade environment and services while eating. Now the Sanwu Hotel, although the business is good, only meets people's needs of "eating well", far from reaching the standard of enjoyment.
After determining the direction, Sun made another amazing move: closing the existing chain stores in batches.
Every department devoted too much effort to her, but Sun was not soft when she was really locked up. At the fastest time, she closed six stores in one breath, leaving only the best in the end.
1999, she set aside a hotel on the verge of bankruptcy in Qingnian Road, Hankou, and invested120,000 yuan to renovate it. At that time, this big hand stunned peers. In 2000, the Youth Road Store of Sanwu Alcohol Hotel, which was reloaded, was overcrowded as soon as it opened, which was a much-told story of that year.
Market opportunities are always fleeting. In the same year, Sun saw the opportunity of state-owned enterprise restructuring in Wuhan No.2 Textile Machinery Factory and made a decisive move. The construction of 350 alcohol Fenghuangshan store with an investment of 40 million yuan was also a great success. Up to now, this restaurant is still the best restaurant in Wuchang area.
Almost at the same time, Sun also opened a shop in Zhuyeshan, Hankou, where people come and go, and successfully opened a shop in Zhuyeshan in 2004.
From "addition" to "subtraction", Sun once again left his peers behind. To this day, no one is puzzled by what she did in those years, but only sincerely admire: this woman is not simple! If you think that Sun is just a hotel owner after reading the above experience, you are wrong again this time.
For many years, Sun's impression of Hesanqi Liquor has always been catering hotels. In fact, in addition, they also involve investment in many industries.
As early as a few years ago, Sun built the "Three Five" Liquor and Food Industrial Park, which not only provided several hotels with green and high-quality raw materials, but also exported them in large quantities, earning more than 200 million yuan in foreign exchange each year. Established several years ago, Sanwu Real Estate has recently developed more than 300,000 square meters of college residential projects in Jiangxia District. This alone, Sanwu Real Estate paid more than 40 million yuan to Jiangxia District. In addition, Sun also made a small amount of investment in entertainment and consumption industries in Wuhan, and also made some gains.
Anyone who knows a little about Wuhan catering will know how fierce the competition in this market is. How difficult is it to stand out among tens of thousands of peers and stay ahead for more than ten years? ! What's more, she is just a weak woman who graduated from junior high school.