For example, a woman needs good measurements to look beautiful. Dimensions are frame models: bust, waist and hip. If the measurements are not enough, you need to go to a plastic surgery hospital to make it up. If the measurements are too big, you need plastic surgery or slimming.
There are roughly six kinds of customers in physical stores: one is to design the partner equity system, develop partners, and develop more customer resources through the driving of partners. The typical case is Shi Si Jiufang.
Forty-nine parties first designed 49 founding shareholders, and each shareholder contributed 654.38+million yuan, so there was 4.9 million project start-up funds.
In the second step, Party 49 requires each founding shareholder to set up at least one rudder, with 108 rudder in succession, and each rudder has 200 people. This 108 rudder is equivalent to a city agent, which solves the problem of liquor sales channels.
The third step is to ask the company to raise funds to develop stores, which is called Tangkou. For example, each person raises 20,000 yuan, and each hall has 30 people. Everyone is required to create a community with more than 65,438+000 people. In the end, 49 Square covered more than 10 million people.
There are three ways for shareholders to make money. First of all, shareholders' equity dividends are set according to the number of goods they get. The more goods they get, the more bonuses they get.
Second, the price difference, the founding shareholder, rudder and Tangkou are three-level agents, each level has a price difference, and they enjoy the profit of the price difference with the terminal delivery price. The third is the year-end award, which rewards all levels that have made outstanding contributions.
The clients of plastic surgery hospitals mainly come from hairdressing, cosmetology and manicure, and plastic surgery hospitals are more suitable to refer to the business model of 49 parties.
The second is to expand influence and brand exposure by establishing a media matrix.
Attract fans from the media and guide customers to the store to transform transactions. The third way is to obtain customers through group buying platforms such as Meituan and public comment, which are mainly group buying and take-away.
There are two main points in making a group buying platform for the US Mission. The first is a copy of the details page. I found that the copy of the medical beauty details page is very good, which makes good use of authority and bestsellers. The second is to use private domain traffic to do pre-sales and praise.
The fourth is to become a local wind vane and well-known brand through huge investment or novel design, attracting high-end customer groups to shop and spend. The fifth is relationship marketing, where physical stores drain each other and send orders through horizontal alliances.
Some small physical stores, such as a clothing dry cleaner, do business in the neighborhood. The boss is the only one in the off-season and recruits 1-2 employees in the peak season. There is no need to be self-media.
Design a drainage card. For example, the dry cleaning of clothes in 50 yuan only needs 9.9 yuan to send them to the opposite hairdresser's shop, so that we can get on well with the hairdresser's boss and push customers to each other.
The sixth way is to find a suitable time node through the combination of ground push and private domain traffic, and design a low-cost drainage product in the name of activities such as anniversary celebration and national day reward, which will spread and fission on WeChat and conduct secondary transformation and transaction offline.
To be a good customer in a physical store, we must first understand human nature. There is a vivid story about human nature. Walking alone in the desert, challenging the sun to see who can take off his clothes first. The wind blew harder and harder, but the man covered his clothes tighter and tighter.
. The sun rises higher and higher, and the air gets hotter and hotter. As a result, the man soon couldn't stand it and had to take off his clothes.
Human nature likes to take advantage, pay attention to face, like to get together, like to have characteristics, and pursue fast and convenient services. These are the basic characteristics of human nature. People make good use of human nature and customers come early.