2065438+On June 23rd, 2009, a notice was issued, requiring radio and television broadcasters at all levels to immediately stop broadcasting 40 illegal advertisements and include advertising companies and advertisers in the rectification report. Press, publication, radio, film and television departments will be handed over to relevant departments for handling according to relevant regulations.
The notice pointed out that the General Administration found that some TV stations broadcast advertisements such as "Miao Yi Xian Ke Fang Chuan" and "Fashion Healthy Fat-reducing and Slimming Soup", which were released in disguised form and broadcast over time.
Violation of the "Administrative Measures for Broadcasting of Radio and Television Advertisements" and other relevant regulations. Specifically, illegal advertisements can be divided into three categories. The advertising time of a product or service is as long as 10 to 30 minutes.
In violation of the provisions of the General Administration, advertisements for medical treatment, medicines, medical devices, health products, food and cosmetics should not exceed 1 minute. At the same time, the above advertisements are also released in disguised form in the form of programs or broadcast in the form of TV shopping videos.
Exaggerated, exaggerated publicity, and the use of doctors, experts, patients, public figures and other images as proof of efficacy and other violations. The second category is the advertisement of medical and health products promoting "Peru Maca Power Pants", which is an advertisement for products that improve sexual function, which is explicitly prohibited by the General Administration of Propaganda.
Advertisements of medical and health products promoting "fashionable and healthy slimming soup", "moxibustion to prolong life", "Doctor Fan 1 day slimming soup", "Ice-fire moxibustion to lose weight", "Moxibustion on navel to lose weight", "Eating beans and Weitai chickpeas" and "Extremely melting belly moxibustion" were banned by the General Administration of Health.
People's Daily Online -40 was ordered to stop broadcasting illegal radio and television advertisements.