Market is the product of social division of labor and commodity economy; It is a carrier to show consumer demand, and people's needs in all aspects form various types of commodity markets; The formation of yoga market is due to the improvement of people's income, consciousness and aesthetic concept, which makes people realize the importance of health. Yoga can improve people's physical fitness and minimize sports injuries more than other sports. For the marketing focus of the increasingly popular museum, his products are not simple membership cards and yoga exercises, but a process in which we strive to make customers have loyalty and dependence through more practice and quality service; The first step of successful marketing is to find the right target first, then sell yourself, so that customers can have trust in consultants, then better find out the needs of customers, find the links that can best meet the needs of customers, and let customers have loyalty and dependence on yoga studios through services. From different angles, customer needs include physiological needs and psychological needs, material needs and spiritual needs, actual needs and potential needs. From the perspective of expanding the market, we should study the following two aspects: 1. Physiological needs and psychological needs: the physiological needs of consumers are also instinctive needs or natural needs, which are the needs of maintaining life and family reproduction and maintaining the physiological balance of human body in the process of human body's own development. Under the commodity economy, the material information needed for physiological needs is obtained from the market through the relationship between commodity buying and selling. Psychological demand is an advanced demand to improve people's material and spiritual living standards, which is restricted by historical conditions, social systems, ethnic and regional customs. Such as the demand for culture, art, sports, achievements, prestige, beauty, friendship and knowledge. Psychological (or spiritual) needs are more met by mass consumption, and spiritual products are mostly exchanged as commodities under modern economic conditions; Understanding the formation of customers' needs can help Yueyue Pavilion grasp the psychology of target customers more accurately. In the process of retaining members, we should provide personalized services and activities through the personality and needs of members, which can improve the renewal rate of existing members and ensure more stable development. 2. Actual demand and potential demand: actual demand refers to the demand that consumers have the ability and desire to buy goods, that is, the demand that consumers have the ability to pay in money and the desire to consume; Potential demand refers to people's desire for future demand; There are many reasons for the formation of potential demand. For example, customers know more about yoga practice, but they don't know why they want to practice yoga. At this time, our consultant will analyze the customer's situation. This process is to find the customer's potential needs, and then find a bridge from the customer's potential needs and practice, and turn the customer's potential needs into real needs. Friends who like yoga and are ready to develop their own careers in the future can come and learn about it. I hope everyone will work together to develop the domestic cause better and better.