1. Clarify the theme and target: Clarify the theme and target audience of case sharing, and ensure that the content of the copy matches the needs and interests of the target audience. Defining the purpose of case sharing, such as enhancing brand image, transmitting successful experience or providing industry reference, will help readers quickly understand the core value of copywriting.
2. Concise summary of case content: summarize the main contents of the case in concise and clear language, including background, challenges, solutions and achievements. Through refined words, the key information of the case can be quickly conveyed, so that readers can understand the core content of the case in a short time.
3. Emphasize enlightenment and value: highlight the enlightenment and value of the case in the copy, and explain the reference significance of the case to other enterprises or individuals. Emphasize the practical significance of case sharing, such as what experiences, lessons or strategies can be used for reference, so that readers can get inspiration and gain.