1997 coincides with the 10th anniversary of the return of Hong Kong, and the stock market and property prices have soared. Many enterprises seek business ideas from China in the north. In addition, Hong Kong people generally don't know about health care products, and the supply of high-quality health food in the market is very scarce. Ophelia, the director of Lifeforce Japan Company, clearly saw this phenomenon. Joanne (now a director of another group), who has just obtained a registered pharmacist license in the UK, decided to introduce Lifeforce health food from Japan to Hong Kong.
At the beginning of its establishment, the brand took the lead in introducing Japanese Lifeforce blueberries from Japan, and at the same time continuously educated Hong Kong people about the mystery of blueberry protection. The product received enthusiastic response when it was launched, and now it is one of Japan's flagship products. Up to now, Japan Life Health Food has developed three main product series, including health care, weight loss and beauty series.
Before the product came out, Japan Life Force invested a lot of resources in the research and development of new products, and at the same time looked for factories with the highest quality requirements and strict GMP requirements in Japan for production. At present, the vitality of Japan is becoming more and more mature, and the brand is also obsessed with customer service. It is hoped that through its first consulting team composed of professional nutritionists and pharmacists in Hong Kong, the public can obtain the most professional health knowledge. The brand regularly holds some health talks for its members, invites experts, pharmacists and nutritionists as keynote speakers, organizes various activities beneficial to the body and mind, and spreads the information of healthy families. In business development, actively expand the markets in different regions and find more like-minded partners.
In terms of market positioning, Japanese vitality adopts the strategy of focusing, and defines the unique value of Japanese vitality brand with "the best quality", "the safest" and "the most reliable". Japan's vitality is constantly innovating on the high-end route to meet the new market demand and always maintain the leading momentum in the industry.
Japanese Lifeforce has continued its professional and healthy image, and launched a series of integrated marketing communication modes, in which famous people with healthy images speak for the brand image, such as Deng Cuiwen, Deng Zifeng, Jacky Tsai and other famous artists from Hong Kong, all of which are healthy, happy and tasteful images.
Japan has lived in Hong Kong for 14 years.
Gog's best spokesman.
Lifeforce Japan has been a frequent visitor to care awards in commercial exhibitions for many years, and has set up a volunteer team of "Friends of Lifeforce" to participate in social welfare affairs, and will invest more resources to strengthen green work. 2011311After the tsunami and nuclear power plant explosion caused by the earthquake of magnitude 9 in Japan, Japan donated HK$ 100000 to the Red Cross Society, which made the warmth of Hong Kong people spread to the hearts of Japanese victims.
Since 2009, different regions in China have invited Japanese Life Force to promote and sell its brand in Chongqing, Guangzhou, Shenzhen and Fuzhou to meet people's strong demand for imported healthy food. Lifeforce Japan has also launched a domestic VIP membership program to expand the domestic sales network, thus steadily developing the domestic market. In addition to product research and development, we have also established a complete set of nutritionist service packages, so that guests can really get comprehensive and caring care.