It's best to be straightforward and open-minded, because everyone is busy watching you pave the way. Form your own writing style with "I" as the main body, starting from what actually happens around you, and have a strong sense of substitution, such as easy to gain trust.

2, in line with hot spots

Usually read and browse on post bars, forums, social networking sites and apps, find all kinds of hot content, and then write around hot issues.

3. Learn to communicate with readers.

From the reader's point of view, not the personal point of view, how comfortable and happy the reader is is king. Use less long sentences and more short sentences, so it's not tiring. Use everyday language more, there is no need to drag all kinds of professional vocabulary, the more easy to understand, the better, the closer to users.

4. Use more data and quantify.

Numbers give people a straightforward feeling. Whether it is listing cases or sharing dry goods, it will bring trust, so more data should be used to quantify it.

5. True feelings

The content should be grounded, not grandiose and unpretentious, so that it can easily resonate with readers.