This is the third executive who will leave Didi after Lei Zhu, vice president of technology and general manager of the business department, and Cheng Junyi, vice president of marketing at the beginning of this year. At the juncture of capital injection, it is urgent to stabilize the old land and expand the territory. Tao Ran, who is in charge of Didi's public relations business, left the outside world with infinite reverie.
Tao Ran then issued a resignation statement in a circle of friends, saying that Didi was the second company he met that could really affect everyone's life (the first one was Taobao), and outsiders might not fully understand how fast Didi developed. "People always think things clearly at some key nodes. I celebrated my 39th birthday this year. When I was 40 years old, I took time to think about it, which was a little sigh. I think it may be time to reset myself. On the other hand, I need to reconsider planning a lot of things. "
However, some people familiar with the matter revealed that Tao Ran's departure was not his own will. Tao Ran was originally an executive of Ali Department, and he and Cheng Wei belong to Ali Department. He had many quarrels with Liu Qing, the president of Didi, who was also airborne, but Liu Qing could not restrain public relations affairs, and the contradiction became increasingly apparent. Therefore, I always hope that his general Zhu will take over the public relations department, which is likely to fail in the internal struggle and be forced to leave.
But no matter what the reason, the change of the company's top management means the loss of the core backbone, which reflects the performance of the management losing confidence in the company from the side. However, compared with the departure of individual executives, Didi's top priority should be to find appropriate countermeasures to rekindle the confidence of users and Didi drivers.