Midea's air-conditioning advertisement has been very successful, while Gong Li's advertisement has long been out of date, so it should not be the most important element in my preface now. Midea Bear is a model of advertising in the air-conditioning industry, but the sales director of such advertising headquarters will definitely give you relevant information and a single page. You can't apply the advertisements of other products to beautiful models, which will destroy the publicity planning of the whole brand of Midea and cause industry controversy, but I feel that your idea is good. Then you should use the time recently promoted by Midea Group to market advertisements-my thoughts on beauty. The following is the related introduction of this scheme within the group. I wish you success!

Beauty: Walking with the World Cup

Since the Germans sounded the drums for the World Cup in Leipzig with gorgeous ceremonies, the war of the World Cup has heated up rapidly, not only to sports, but also to the market. With the start of the game on June 9, 2006, the "football fire" in the market became more and more fierce. Whether the products are linked to the World Cup or the corporate activities are linked to Germany, it is the manufacturer's grasp of consumers' mentality of paying attention to the World Cup. As a leading brand in the domestic home appliance industry, Midea has also extended its market reach to football. Different from the usual sports marketing cards, the "Huashan Argument on Sword" of Midea World Cup competition lies in "mind", that is, interactive marketing with consumers who give ideas for the World Cup. Midea called this event "Mental World Cup". From April 30th, as long as you "shine" your mind, you will have the opportunity to go to Germany.

Berlin, Bremen, Hamburg, Kaiserslautern, Stuttgart, watching football in these world-famous cities, undoubtedly makes fans feel happy, but the tight tickets make many people sigh at the ball. It is reported that there are 3.37 million tickets for 64 matches of the 18 World Cup, except for the tickets of sponsors, media and FIFA, there are actually only 65,438 tickets. Only in Germany, the host country, more than 30 million people out of a population of 80 million have made it clear that they want to watch the game on the spot, and the tension of the tickets can be imagined. However, on May 18, Midea has distributed fiery World Cup tickets to 10 lucky people all over the country through the enterprise 400 customer service phone, and paid all the expenses for them to go to Germany. This is the result of participating in the "Brain World Cup" jointly organized by Midea and Sohu. In the way of "testing the mind and pleasing the mind", anyone who buys beautiful products will be given a scratch card every two weeks. If you log in with the card, you will be given a Nike or Adidas brand jerseys until 24: 00 on July 9. The winners will be announced on the website of www.worldcup.midea.com.cn on July 10. In addition, the Family Mind Award will be awarded to mobilize the whole family to participate in the "Mind World Cup" activities. Behind the unpredictable charm of football, the beautiful football blog has also found a suitable platform here to give full play to the joys and sorrows of football.

While the Germans welcomed 32 teams from all continents with 12 stadium, the air-conditioning industry combined different marketing models with products, functions, quality and services to meet the market grabbing of various brands in the peak season. Like the fierce competition on the field, it is not only a contest of physical fitness, but also a contest of strength and wisdom. Facing the homogeneous marketing means, Midea launched a series of energy-saving products and "deep cleaning" energy-saving services, and with the concerted efforts of all marketers, Qi Xin ignited the marketing passion with "brains". Since the May Day peak season, the terminal news of the United States has continued, and the overall retail sales of the United States have increased significantly compared with last year. The growth in North China is particularly obvious, exceeding the retail task15%; At the same time, Chengdu, Shanxi, Jinan, etc. It has also increased substantially, with an increase of about 30% compared with last year, while several big cities such as Beijing, Nanjing, Shanghai and Shenzhen have also maintained a brisk sales momentum. More importantly, the proportion of sales structure of high, medium and low-grade machines tends to be reasonable on May 1 this year, which is 60% in the middle end, 30% in the high end and 10% in the low end respectively. Midea has achieved initial results in implementing the strategic goal of "business transformation and management improvement" put forward at the beginning of 2006.

There is no doubt that football is the epitome of today's sports spirit. Physical fitness and wisdom, challenge and courage, individual and team, passion and dream are naturally associated with the World Cup and football, and also with entrepreneurship. In the turbulent market game of air-conditioning industry, Midea is also struggling in the air-conditioning industry with an entrepreneurial spirit similar to football spirit. Who will win the "World Cup" in the air-conditioning industry in 2006, the market will be the best referee. Let's wait and see.