2. From 65438 to 0994, Sofitel seaweed slimming soap was successfully developed and produced with seaweed as the main raw material, and sold well in more than ten countries and regions such as China, Japan, Europe and America. It pioneered the production and sales of "slimming cosmetics for external use" in China.
3. 1996 Company imported international cutting-edge scientific and technological production equipment from Britain and the United States with US$ 56 million, and set up factories and parks in Wuzhou Foreign Processing Zone, Wan Xiu Industrial Zone and Dieshan Li Ji Industrial Park in China for large-scale production.
4./kloc-0. Sofitel papaya whitening cosmetics with natural papaya as the main raw material was developed at the end of 1996, which pioneered the whitening and freckle removal of papaya. And successfully shaped the first brand of papaya beauty and skin care products.
5.1At the end of 999, Sofitel invested a huge sum of money to buy out the planting and development rights of PM fruit, a national treasure of Thailand with remarkable rhyme effect, and developed PM rhyme soap, which made countless oriental women feel relaxed and happy.
Relax and bathe while realizing the dream of being rich.
6. In 2000, Tianjie Xiaoyu Black Pearl Shampoo and Hair Care Liquid was listed on the mainland market in cooperation with American Tendering Co., Ltd. and entered the shampoo market.
7. In the summer of 2000, Sofitel Top Ten Beauty Facial Cleanser was grandly launched. Solve the problems of various face shapes of oriental women in a targeted manner.
In August, 2006, Sofitel introduced the anion shampoo with fashionable colors to the market.
In April of 9.200 1 year, Sofitel began to launch nano-technology double-layer whitening sunscreen products in China.
10 and 200 1 In April, the holding listed company "Guangxi Kangda" was renamed as "Guangxi Hongri Co., Ltd.".
1 1, the company's E-MIS paperless office system was put into use, which greatly improved the work efficiency, strengthened the rapid communication with local marketing agencies and employees, and enabled the company to enter the information fast lane.
12, the company successfully passed the ISO quality management system.
Certification.
13 and in 2003, the company donated Sofitel products with a value of10.5 million yuan in order to fight the SARS epidemic.
14,10 In 2004, he joined Nanjing Golden Ballet Cosmetics Co., Ltd., an old cosmetics enterprise with a history of more than 60 years.
15. In May 2004, "Rourou" won the title of "The First Top Ten Competitive Cosmetics Brands in China".
16, in June 2004, "Softer" was recognized as "China Famous Trademark" by the State Administration for Industry and Commerce.
17, 2004 1 1, "Guangxi Hongri Co., Ltd." was officially renamed as "Softer Co., Ltd.
18, in 2005, it entered the top 500 most valuable brands in China.
19, which was recognized as an inspection-free product by AQSIQ in 2006.
20. In 2006, Sofitel invited Jan Robikai advertising company of France to reorganize Sofitel brand assets and put forward a brand-new category concept of "modern Chinese style". And invited Jet Li, an internationally renowned movie star, as the brand spokesperson.
2 1 and in 2007, the largest cosmetics production base in China was established in Conghua, Guangzhou, covering an area of 260 mu, with a designed production capacity of10 billion.
22. In 2009, we launched a series of hydraulic muscle products.
23.20 1 1 year, according to the analysis report of the World Brand Lab, Sofitel became the enterprise on the list of "Top 500 Most Valuable Brands in China in 201year", ranking 383rd, with a brand value of 244,654.38 billion. It is far ahead among domestic brands of daily chemical products.
In 24.20 13, Sofitel brand value exceeded 2.8 billion, launched a 6-level anti-fall series, and invited international superstar Louis Koo as the brand spokesperson.