Conducive to rapid action.
When customers see our soft advertising language, you must add a benefit to the advertising language in order to make users take action. For example:
Wechat (QQ)XXX
Add WeChat WeChat (QQ)XXX to send weight loss tips.
Add WeChat WeChat (QQ)XXX to send weight loss recipes.
Add WeChat WeChat (QQ)XXX to send weight loss remedies+recipes.
You can add soft text to these kinds of advertisements, but the fourth one has the best effect, so when writing, you must remember that while giving benefits, add temptations. The more temptations, the better the effect. Let users think what I can get.
Second, make the advertising language concise and intuitive.
For example, you can directly leave your own micro-signal, website address or other contact information in the advertisement, or you can choose to leave the brand words, but the effect is much weaker. The best effect is to leave the website address and contact information directly, so that users can see the information you left in time when they see the advertisement, and the effect is very good.
Third, limit the number of dates and create a sense of scarcity.
Create a sense of tension and customers will flock to you. For example: "Special price to the 30th!" "Only the last 10 ××!" 、"
By limiting the duration of the event, the number of people and the number of products, the scarcity and tension of preferential activities are created-if you don't place an order, it will be gone! Thereby stimulating customers to take the initiative to snap up orders.
How to improve the click rate of soft text? There are three other ways.
How powerful is soft text marketing?
What kind of softness is powerful? After reading it, just add a WeChat QQ link URL or pay attention to the official WeChat account, otherwise someone will contact you directly and make a deal.
1. Good soft text, it should be noted that it should be written in the first person as much as possible, and the writing process can be accompanied by cases or screenshots, which is very convincing and emotional! For example, writing a soft article about losing weight can't be said much, and the effect is not as fast as that in the picture directly. The contrast before and after losing weight is more convincing than anything else.
2. Many people will say, what if you can't write a title? In fact, as long as it is time, numbers and some mysterious things:
For example, it turns out that the post-70 s aunt learned to play the piano in 90 days by this thing.
For example, do this before going to bed at night to eliminate dark circles.
For example: secret: the unknown side of XXX
For example, let's see how I earn 65,438+10,000 a month at the age of 24.
In fact, no one knows whether this side is good or bad, so people who eat melons just click in and have a look. Reading will naturally increase.
3. Combine hot topics. 20 18 the national unified entrance examination for ordinary colleges and universities will begin on June 7. You can pay attention to some popular leaderboards, such as Weibo and Billboard, and casually find a place suitable for your products to follow up and write articles.
Hot topic soft text
Taking this as the source of soft article title creation and guiding readers to pay attention to soft articles through public attention to social hotspots will improve the click-through rate and reprint rate of soft articles.
Soft title creation
Another example: 150 to 400 two days, witness my miracle together.
He sometimes reads hundreds of thousands or even millions of headlines like this.
Although the soft text is ever-changing, it remains unchanged, mainly in the following aspects:
1. Meditation: It can also be called questioning. The core is to ask a question and then ask yourself and answer it around this question. For example, "Can human beings live forever? \ ",\" What brought her back to life? \ "and \" psoriasis, can it really be cured? \ ""Is the online shop agent easy to do? " "Clothing stores can earn 65,438+10,000 yuan a month?" And so on, by asking questions to arouse topics and attention, this method has an advantage. But we must master the temperature, the first question should be attractive, the answer should conform to common sense, and we should not be trapped by ourselves.
2. Storytelling: Tell a complete story to bring out the product, so that the \ "halo effect \" and \ "mystery \" of the product give strong hints to consumers' psychology and make sales inevitable. For example, "65438+200 million can't buy the secret recipe", "magic plant insulin", "Indian secret recipe" and "the mythical sales method of Hangzhou Aixiu clothing". Telling a story is not the purpose, but the product clues behind the story are the key to the article. Listening to stories is the oldest way for human beings to accept knowledge, so the knowledge, interest and rationality of stories are the key to the success of soft writing.
3. Emotion: Emotion has always been an important medium of advertising. Soft text is informative and targeted, and emotional expression can certainly resonate with people. "Husband, you can't quit smoking, wash your lungs", "Woman, your name is angel", "To the young people who are fighting acne" and "Hangzhou Aixiu Clothing-Take care of your warmth! "And so on, the biggest feature of emotion is that it is easy to impress people and enter the hearts of consumers, so" emotional marketing "has always been a panacea for marketing.
4. Intimidation: Intimidating soft articles belongs to anti-sentiment, emotions tell beauty, and intimidation hits the soft underbelly-"hyperlipidemia, a precursor to paralysis! \ ",\" God, bone hyperplasia kills people! \ ",\" Blood washes out a barrel of oil \ ". In fact, the effect of intimidation is more memorable than praise and love, but it is often criticized, so we must grasp the degree and not go too far. 5. Promotion style: promotional soft articles are often followed up when the above soft articles are effective-\ "Beijingers snap up * * * \", \ "* * *, sell wildly in Hong Kong \", \ "out of stock three times a day, and a factory in Xidan is in a hurry \" \ "clothes that women have to see \" ... Such soft articles are either direct.
The above five types of soft articles are definitely not used in isolation, but an important battle for enterprises to advance the whole process according to strategy. How to use them is a matter of layout. Analysis of the main points of soft writing: soft writing is a science, and there are always rules behind science. The first is the title, which is divided into two parts: the main tag and the sub-tag. The main goal is to catch the eye, shock the world, and not be mediocre. Titles like "80 million men with knives" are absolutely masterpieces. Sub-standard requires to explain functional problems in a general way and divide a long article into several parts to enhance readability.
The core content of the soft article is still a sales proposition "USP", that is, there must be a core selling point, an unforgettable reason enough to generate sales, or "convince people with reason" or "move people with emotion", and the ultimate goal is "sales achievement". Never avoid "soft literature" (too rational and unattractive) and "moaning without illness" (lack of interest and sales force). Soft writing has a center-feeling (or experience) as the center; Two basic points-manufacturing demand and guiding consumption. Take the health care product market as an example, the so-called feeling is the center. It is necessary to highlight consumers' personal feelings, feelings of illness, feelings of treatment and feelings of using products. (in terms of hearing, sight, touch, etc.). To write the customer's "pain", let your target group enter your set thinking circle through feeling. On the contrary, without feelings, no matter how rigorous your thinking is and how real your feelings are, it is difficult to make customers' needs urgent. Making demand and guiding consumption are the purpose and purpose of soft writing, and also the details of soft writing. How to turn feelings into reasons for consumption and weak demand into strong demand should start with the content, layout, thought and color of soft text, so as to make it a well-thought system.
Soft-text marketing is a form of publicity relative to hard-board advertisements such as TV, newspapers and magazines, and soft-text marketing is the highlight of online marketing. Soft text marketing focuses on "softness", which completely avoids the blunt and direct advertising of hard board. Starting from the product, brand, market and other directions, professional editors skillfully combine article emotions and product keywords from a third-party perspective in various forms such as suspense, story, emotion, intimidation and promotion to generate soft news, thus attracting customers and impressing them. Do soft text marketing and choose Quannuo news release platform.
1. Describe a life scene (related to the product) and a problem.
2. Make a promise: Describe how your product solves this problem.
3. Offer special offers, time and place.
4. Call on everyone to take action and cut off the deadline of activities.