Maya Castle, whose real name is Gao, is the founder of the studio, the founder of China Animation Industry Network, and the first post-80s animator who planned and participated in the interactive network construction project of animation industry chain in China.
Chinese name: Gao
Maya Castle
Alias: Bao Xiao
Nationality: China.
Ethnic group: Han nationality
Place of birth: Kaifeng, Henan
Date of birth: 1988-02-26
Occupation: producer
Graduate school: Henan University
Faith: Everything depends on people.
Main achievements: Bao Xiao Studio, founder of China Animation Industry Network, and initiator of "National Animation".
Representative work: Interesting Stories in Little Castle.
Personal profile
Maya Castle, whose real name is Gao, Han nationality,1born on February 26th, 988, Pisces, ancestral home in Kaifeng, Henan.
life experience
1988 was born in weishi county, Kaifeng city, Henan province on February 26th. He showed great interest in painting since he was a child and was highly praised by his family and neighbors. Perhaps it is this encouraged living environment that makes him have a special liking for painting art, and brushes and white paper have become necessities for his travel, which also laid the foundation for his future career.
From 1996 to 1997, he completed two years of primary education in his village.
From 1997 to 200 1, due to the poor educational facilities in my hometown, I transferred to a nearby village primary school and completed the hard primary education;
From 200/KLOC-0 to 2003, I studied in the second junior middle school in Ligang Township, Weishi County, Kaifeng City. During his three years of study in junior high school, his art teacher Yuan gave him great support and became the enlightener of his artistic path. Under the guidance of Yuan, he participated in many painting competitions for middle school students and won the first prize in the county-level middle school students' invention and creation competition in September 2003. For the first time in his life, he was published in a county-level daily newspaper. And caused quite a stir in the school. In 2004, he had an accident when he took part in the art entrance examination of China Merchants College. He lost the test paper with zero points and was forced to stay in school for a year. In 2004, he was admitted to a county-level key high school at a low price. From then on, he ended his four-year junior high school career and entered the high school life that influenced his life!
From 2004 to 2007, he studied in Weichuan No.3 High School, and these three years also became a turning point in his life. Because of the excellent results of cheap admission, the first grade of senior high school is regarded as the key training object by the class teacher. It is this special treatment that makes him rethink his life. Choosing science or liberal arts became a problem that he began to struggle with. His passion for painting and the persistence of the class teacher put him in a dilemma. In the New Year's Day Art Festival on campus in 2005, his cartoon "The Reappearance of Doomsday" once again attracted attention. This incident ignited his deep artistic enthusiasm, and he quickly signed up for the school's art class. With a relatively solid hand-painted foundation and excellent cultural achievements, the Central Academy of Fine Arts has become the goal of his study and struggle.
On June 5438- 10, 2007, due to the pressure of study and the harsh living environment, he unfortunately suffered from acute bronchitis, and his father took him back to the hospital for treatment. In this way, he missed the art test that might affect his later life, which was a great blow to him. Coupled with the failure of the college entrance examination later, he was decadent and negative. Later, under the guidance of his father, he walked out of the shadow of the college entrance examination and chose to reposition his life. His strong passion for painting made him choose animation design.
Entrepreneurial experience
It is puzzling that he did not choose animation work after finishing his studies in 2009, but did web design. According to his later recollection, "I attended the school job fair and submitted my resume to the animation company, but I was too arrogant, had no self-awareness and was not hired." All because he was too young ~ "But on the other hand, because he was not hired, he had the opportunity to let him know about online media, and he had the enterprise platform of Bao Xiao Studio and the portal platform of China Animation Industry Network, which laid a solid foundation for his future work.
In September 2009, he attended a campus lecture on animation design by Professor Ursula Panhans Buller, a German new media artist. At the scene, he asked the professor to express his views on China animation as a foreigner. Buller's answer at that time impressed him deeply. He said that her answer at that time was simple, giving a simple example. She said that she watched many programs showing Pleasant Goat and Big Big Wolf in the hotel. She doesn't understand why this cartoon is so popular in China. It shouldn't represent the animation level of a big country like China. This answer made him realize at that time that China's animation can no longer stay at the naive and ridiculous creation level. To save the dignity of China's animation, we must change our thinking and find another way!
20 10 September, he came to Hangzhou, the "animation capital" of China with infinite enthusiasm for China animation, dreaming of returning to the animation business and finding a promising animation company for long-term development, but something happened in the process of looking for a job, which changed his view again:
In the first few days in Hangzhou, he traveled all over the city every day, delivering resumes for interviews. There happened to be a report on the bus that China's original animation "Dream Back to Jinsha City" won many awards internationally. For a moment, he wanted to work in this company just for his dream. After a busy day, the first thing he did when he got home was to turn on the computer and search for relevant information about his dream of returning to Jinsha City. After watching a video, he was lost in thought again. Just from the animation quality, this animation is really average. He even thinks that this international award is an encouragement award given by the organizer, which is not so much a shame as a necessity. Suddenly, a sense of frustration came to my mind. The quality and plot problems of China's animation deeply hit him. He thinks that the development of animation in China will not change because it entered the company, and it is necessary to change the traditional understanding of the animation industry ideologically. The idea of starting a business in China and building an animation industry chain is slowly growing.
20 10 12 he came to a management consulting company with the mentality of learning management. He worked here for a year and a half, met with many senior executives of enterprises and learned a lot of practical management knowledge. According to his own understanding, he felt that he had completed the goal of improving management awareness, so he resolutely resigned, 20 1 12.
At the end of 20 12, two platforms, Bao Xiao Studio and Animation Industry Network, were officially launched. Since then, he has completed the first step of starting a business.
On 20 13, Tomb-Sweeping Day and two other close friends negotiated and established Bao Xiao Studio. Since then, I have completed my personal planning and started a vigorous entrepreneurial career ~
Bao Xiao studio
Bao Xiao Studio is an animation studio founded by Maya Castle in 2009, mainly engaged in animation design, graphic design, illustration, web design, post-film and photography. We have a professional animation design and production team, dedicated and innovative, and actively participate in the production and development of local animation in China with a strong sense of responsibility and mission for local animation in China. With the slogan and goal of "excavating cultural heritage and leading domestic animation", they are constantly developing and growing!
China Animation Industry Network
China Animation Industry Network is a composite animation portal platform built by Bao Xiao Studio on the basis of comprehensive analysis of the current situation and future development direction of animation in China. China is the first professional comprehensive animation portal integrating animation information, animation education, animation magazines, animation periphery and animation derivatives marketing promotion, and it is the mainstream learning platform in the animation industry to build an animation industry chain with China characteristics!
The animation comprehensive portal of China Animation Industry Network aims to strengthen the practical ability and aesthetic ability of practitioners and enthusiasts by popularizing the basic knowledge of animation and the common sense of surrounding industries, to improve the cooperative operation physique of all links in the animation industry, to improve the overall quality of the animation crowd, to explore and build an animation industry chain with local characteristics in China, to develop an animation effective force in line with China's national conditions, and to contribute to the rise of China animation. China Animation Industry Network focuses on excavating news information, development trends and industry policies of animation industry at home and abroad, reporting local policies and economic development status of local animation industry, and promoting animation-related enterprises and products such as animation enterprises, animation products and animation industrial parks. China Animation Industry Network aims to make the whole industry active, let animation lovers, animation products, animation enterprises and animation practitioners walk to the front of the whole animation industry, have a comprehensive display and promotion for themselves, and let netizens absorb animation related knowledge and understand the animation industry in China.