This has a lot to do with the changes in the overall environment. First of all, because of the epidemic, people don't have enough money, especially many people's jobs are affected, and they have no money. Where can they go shopping?

Secondly, the rise of live broadcast has had a huge impact on the traditional e-commerce platform. You know, these anchors have discounted goods every day. Everyone is tired of promoting this word, and there is a discount every day. Even if you can't buy the goods you like, you can go to the live broadcast room to have a look. Maybe you will get what you want!

What's more, the strength of the e-commerce platform is not as good as the double eleven. Many people have already bought what they should buy during the Double Eleven period, and now they are not in urgent need, so they will not go shopping.