Because the domestic laws in this area are not perfect, it is difficult to implement supervision, which leads to the proliferation of false advertisements. Generally speaking, false advertisements are mainly concentrated in industries and products where beauty, slimming, health care and other components are difficult to define, values are vague or regulatory loopholes are large and consumers are not familiar with them.

Advertising charge: This charging mode is based on exposure and is mainly suitable for newspaper delivery. When some new products of an enterprise go on the market or hold large-scale activities, this charging mode can be adopted, and advertising space can be fixed. For example, some information flow advertising promotion in our WeChat circle of friends belongs to this charging mode, which can ensure the exposure that everyone needs.