I. Notice of new products

Almost all popular advertisements belong to advertisements for new products. When a new product is sold, it can attract consumers' attention and stimulate their desire to buy by cooperating with other mass media and using pop advertisements in the sales place.

Second, stimulate the purchasing consciousness.

Although manufacturers have widely publicized their own enterprises or products by various mass media, sometimes when consumers step into stores, they forget the advertising contents of other mass media. At this moment, the use of pop advertising for on-site display can arouse consumers' potential awareness, recall the goods again and promote the purchase action.

Third, change the sales staff.

Pop advertising has the reputation of "silent salesman" and "most loyal salesman".

The environment where pop advertisements are often used is a supermarket, which is an optional way to buy. In the supermarket, when consumers are at a loss to start with many commodities, an excellent pop advertisement placed around the commodities can faithfully and continuously provide consumers with commodity information, and can play a role in attracting consumers and urging them to purchase.

Fourth, create a sales atmosphere.

Using the strong colors, beautiful patterns, outstanding shapes, humorous actions and accurate and vivid advertising language of pop advertisements can create a strong sales atmosphere, attract consumers' attention and promote their impulse to buy.

In summer, cosmetics companies make Persistent organicpollutants with pictures of bodybuilding girls lying on the beach tanned by the sun, and hang them in shops and cosmetics stores, so that consumers have a strong sense of season and realize that they also need to go to the beach to relax for a day, but they need to remember to bring cosmetics companies' skin care products to protect their skin.

Verb (abbreviation of verb) promotes corporate image.

Some domestic enterprises not only pay attention to improving the popularity of products, but also pay great attention to the publicity of corporate image. Pop advertising, like other advertisements, can establish and enhance the corporate image in the sales environment, and then maintain a good relationship with consumers.

Extended data

Brief introduction of advertisement

POP originated in the United States, and then prevailed in Japan and Taiwan Province Province of China. Because after the First World War, the global economy was generally depressed and the market was depressed, advertising fees became a big burden for manufacturers and buyers and sellers. Coupled with the mushrooming of supermarkets in the United States, under the consideration of rapid economic changes, stimulation and manpower, pop-style advertisements gradually captured other media.

Popular books and popular classes also came into being.

POP advertising is the best shortcut to promote sales in shopping malls. All advertisements and promotional materials used in shopping centers to provide commodity information and promote the successful sale of commodities can be called POP advertisements.

Although POP does not have the power of large-scale bombing like TV and newspapers, it is a media that can respond quickly to environmental changes. Because of its fast speed and rapid change, it has become one of the most effective means in commercial competition.

Reference source:

-Hand-painted pop music

What tools do you need for handwritten POP posters? To draw a beautiful POP poster, you can use the following tools to mix and match, and you don't have to use a specific tool. These are the basic tools for completing POP hand-painted posters, which can be bought in art stores or bookstores:

1. crayons: There are two kinds of pens, namely, corner head and round head.

2. Mike pen: it is divided into two kinds of pens: corner pen and round pen, and three kinds of solutions: alcohol, water and oil.

3. Pink and crayons.

4. crayons

5. Colored pencils and sketch pencils.

6. Watercolor, poster color, round or flat marker.

7. Brush, ink and color plate.

⒏ Pen knife, art knife, round knife, styling scissors, scissors.

(9) Double-sided adhesive tape, lipstick adhesive, transparent adhesive tape, paper adhesive tape, glue, photo adhesive and Taiwan Province adhesive.

⑤ Cutting board, cutting steel ruler (30cm, 70cm, 100m each), small ruler, wave ruler and soft ruler.

5. compass.

5] Needle pen.

⒔ Likebao, correction tape, white paint pen, gold paint pen and silver paint pen.

5. Handbags and paper tubes.

Hand-painted POP newspapers need to draw a beautiful POP poster. The commonly used paper materials are as follows. Most of these paper materials can be bought in art clubs in the market, and the price is not expensive. If you need to use special paper materials, you can also go to the art club to buy them.

Written paper.

Ocean newspaper.

[14] die papermaking.

4. Waxed paper.

5. Beautiful paper.

Kraft paper

⒎ Walingban.

⒏ baolilong.

9 plates.

⒑ Colored paper.

5. tissue paper.

5] Xuan paper.

⒔ Wrinkled paper.

5. Plastic board.

What is a hand-painted popular poster? It's complicated

Let's put it simply: hand-painted pop posters are propaganda posters drawn with simple tools (mainly Mike pens). That is to say, in general stores, posters hand-painted with POP pens or markers are very creative and more attractive than most posters. Because it is simple to draw by hand, Taiyuan hand-painted POP is a stepping stone to professional training guidance, and there are opportunities from fonts, variants and copybooks. The pens on May Day Road are more expensive, and the ones here are more suitable. Overview of 6585322POP advertisement

The production of pop advertisement: it is relatively simple, and the visual impact after production is great, which has achieved the expected purpose of the merchants. Therefore, most pop advertisements are made of water-based markers or oily markers and special papers of various colors.

There are many ways and methods to make POP advertisements, and there are countless kinds of materials, but hand-drawn POP is the most flexible, economical and friendly. The basic principles of making hand-painted POP are: easy to attract attention; Easy to read; You can know the focus of your appeal at a glance; Have aesthetic feeling; Have personality; Have a sense of unity and cooperation; Effective.

The writing method of hand-painted POP. POP must first have the following three basic points: ● Eye-catching. ● Concise. ● Easy to understand.

First of all, in order to make POP stand out, we should find a way from the size and color of the paper. Shops will display goods of different sizes and colors. In this colorful environment, if all POPs are made of white paper, it will certainly not attract customers' special attention. Please try to make POP with different colors of paper, and you will get different effects.

Customers have different feelings about different colors, yellow gives customers a feeling of cheap price, and light pink and orange have good effects. Most customers prefer warm colors to cool colors.

In addition, the area of POP will also change according to the size of goods and the content of writing. Large POPs should be used for special goods placed in piles, while for small goods placed on shelves, attention should be paid to the size of paper when making POPs, and it is best not to block all goods. POPs of different sizes should be prepared.

The second point is simplicity. Fashion can't be infinitely magnified. At this point, how to accurately express all the contents you want to publicize is a problem. Although the more detailed the information conveyed to customers, the better. However, if a lot of content on POP is written in fine print and customers can't read it clearly, they won't read it at all. To this end, we should try to sum up the characteristics of goods into three items, at most three. POP is a means to attract customers' attention to goods. It summarizes the characteristics of goods into items, which is convenient for customers to read and understand goods.

The pen for writing POP should be controlled within three colors. If there are too many colors in the font, customers will be dazzled and difficult to see.

The third point is easy to understand. The language of introducing goods should be clear to customers at a glance, not vague or obscure.

POP advertising is a new commercial advertising form developed on the basis of general advertising form. Compared with ordinary advertisements, its characteristics are mainly reflected in the way, place and time of advertisement display. This can be seen from the concept of POP advertising.