Through carefully selected pictures and clear fonts, we can present an attractive corporate brochure design.
Beautiful pictures:
People usually pay attention to pictures before reading words. Therefore, it is very important to use beautiful and suitable pictures, which should be considered at the beginning of design, rather than finding pictures to fill in the middle of design. In this graphic design and album design, we have two requirements for the pictures used: first, it must undoubtedly convey the atmosphere of the beauty shop; Second, it can have no background or edge, but it should have the natural contours of objects and people.
Clear font:
You should choose beautiful, clear and powerful fonts, not for other reasons. Sloop, a free and easy and powerful handwritten font, is recommended for the title font, and Schneidler font with soft edges and corners is recommended for the text font. Both fonts have a feminine taste and good readability and display.
"Full screen" layout:
When designing the layout of the inner page of the album, we will forget those broken lines and directly regard the inner page as a whole layout. According to this idea, various elements in the layout can be well matched. The design goal of the whole layout is to be full of liquidity, without squares and sharp corners. What we want is a leisurely, warm and relaxed atmosphere.
Cover: Building a Stage
The design of album cover is the most important aspect, which can attract your customers and make people look forward to it. Although there are many ways to design the cover, no matter which one, our cover needs a strong focus element. Hierarchical continuity: the picture is at the top, then the name, and finally the smaller contact information, and the whole still forms a top-down orientation. The left side of the text is aligned with the center line of the layout.
Back cover: Welcome.
In fact, the back cover is contradictory. It may be the first page to be read, but its function is to tell people to "stop here". It is very appropriate to put some welcome information here for the album design of enterprises. Bath towels, essential oils and bright green are placed on a clean background. The picture conveys the subtext of "we are ready", and with clear fonts, this page conveys a kind of "welcome to experience relaxation here, and we look forward to your visit". The text in the middle is steady, and there is no tension in the text and on both sides, which also conveys a peaceful and calm atmosphere. Finally, find some materials to end the design of the whole page, echoing a feminine breath and color again.
Inside page: the core area of album design
Different from the cover, when the customer opens the inside page of the album, everything in the inside page will be clear at a glance, so when designing the inside page of the album, you don't need to be limited by those broken lines, and you can play freely in the placement of the content.
When you open the inside page, do the words or pictures attract people's attention first? In fact, there is no such difference before and after. You must combine the two perfectly. There is a lot of text information on the inner page, so it is very important to keep the text clear. We use three measures to achieve this: 1, and the text is black; 2. Larger line spacing; 3. The text width of each column is relatively narrow (for customers to read quickly).
Auxiliary picture:
Add some small pictures to further deepen the information and adjust the text harmoniously. In this relatively casual and relaxed design, the width of each column of text is slightly different and will not attract the attention of others. This beautiful freestyle design can make your pictures go beyond those invisible boundaries. In fact, these little crossings are the essence. The theme of our design is beauty, so beauty is very important. Jerry Lee advocates that graphic design agencies have very professional experience, and through clean background, flowing and dynamic typesetting, the overall album design is brand-new, atmospheric, concise, beautiful, refreshing and approachable. And this is exactly what enterprises need most.