Advertising uses various techniques: celebrities and spokespersons, fantasy characters, children and puppies, music, drama, important images and creative media purchase. Advertising is a complex voice of marketing. Great advertisements have three characteristics. Every great advertisement is strategically reasonable. In other words, it is carefully directed to a specific audience, driven by a specific object, its information is carefully crafted to address the issues that the audience is most concerned about, and it runs in the media that will reach the audience most effectively. The standard to measure the success of an advertisement is the degree to which it achieves its goal, whether it is to increase sales, memory, attitude change or brand awareness. The concept of creativity is a central idea, which can attract consumers' attention and occupy a dominant position in their thinking. The attention to creative thinking has promoted the whole advertising field. Planning strategy needs to solve problems creatively, and research efforts are creative; It is creative to buy and put advertisements in the media (newspaper/TV). A good advertiser knows how to convey information is as important as what is said in the advertisement. Said from the strategy; How to convey information is the product of creativity and execution. Therefore, great advertisements are those that are strategically reasonable, have original concepts, and accurately carry out information.

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