Expand knowledge:

In the social environment of the rise of live broadcast, various anchors of short video platforms have mushroomed. In the form of live broadcast and short video shooting, the four captains led sixteen magic anchors to conduct all-round assessment in the form of "single-soldier+joint war" and launched a brand-new no-elimination mechanism. Through three major stages, we selected a "magic anchor group" to lead the new fashion of domestic products, integrating professionalism and credibility, bringing the "national tide" of goods and calling for domestic products.

201910/2, the Sichuan base of the national network program host professional literacy training center revealed that network program hosts on their respective media platforms, that is, network anchors, can work with certificates. Chengdu and ten cities, including Beijing, Shanghai and Hangzhou, have become the first batch of pilot cities in China with certificates for network anchors. All interested anchors and quasi-anchors can participate in the training of this project, and after passing the examination, they will obtain the Qualification Certificate for Network Program Hosts. ?

On June 23, 2020165438+1October 23, the State Administration of Radio, Film and Television issued a notice on strengthening the management of online show and e-commerce live broadcast, requiring the live broadcast platform of online show to implement real-name management of network anchors and "reward" users. The online show live broadcast platform shall establish the business scoring files of the live broadcast room and the anchor, and the online e-commerce live broadcast platform shall conduct relevant qualification examination and real-name certification for the merchants and individuals who provide live broadcast.