The origin of Want Want Group can be traced back to Yilan Food Industry Co., Ltd., located in Luodong Town, Yilan County, Taiwan. The company was founded in 1962, engaged in OEM and export of canned food, but it was run by a friend of Cai Yanming's father, Cai AShi. Cai Ashi took over the management right from 1976. Cai Yanming, who is only 20 years old and graduated from junior high school, volunteered to participate in the operation of the company. The following year (1977), Cai Yanming took over the management right as the general manager. However, Cai Yanming, who lacked experience and ability, soon suffered a big loss. The company's "shredded squid" caused the company to lose more than NT$ 654.38 billion. 1979, we started to explore the market of Taiwan Province province again with our own brand "Wangzai". Later, because I was optimistic about the profitability of Japanese rice fruit, I went to Iwakuni, a Japanese rice fruit factory, to make fruit, and later I was authorized by Iwakuni Technology.
At that time, Cai Yanming was worried about choosing the company name. He went to the Eighteen Kings Temple in Shimen District, New Taipei City, and was inspired when he saw the God Dog. Plus, he loves dogs, so he takes the homonym "Want Want" as the name of Miguo and the company.
"Want Want Xianbei" is a great success, and its advertisements effectively combine the folk sacrificial customs in Taiwan Province Province. Its market share in Taiwan Province Province was as high as 95% at one time, which forced the established food manufacturers Uni-President and Iraq and the United States to withdraw from the competition one after another. 1983, the trademark is named "Want Want".
Want Want combines the marketing methods of folk beliefs, and has successively launched new products such as "Long Wei Xian", "Snow Moon" and "Wangzai Steamed Bread", and achieved good results. Cai Yanming then plans to expand its territory overseas, especially Chinese mainland in the process of reform and opening up.
1989 registered the "Want Want" trademark in China, becoming the first manufacturer in Taiwan Province Province to register its trademark in mainland China. 1992 Cai Yanming abandoned the increasingly competitive coastal provinces of Chinese mainland, set up a factory in Changsha, Hunan Province, became the first foreign-funded manufacturer in Hunan Province, and started Wangwang's rice and fruit business in Chinese mainland. Because Want Want is the first rice fruit manufacturer in Chinese mainland, the rich profits have attracted a large number of manufacturers to follow up, resulting in a decline in gross profit; So Want Want fought with the strategy of expanding economic scale. On the one hand, we try our best to reduce costs, on the other hand, we force followers to retreat at low prices. In the end, it not only stabilized the war situation, but also dominated the mainland with a market share as high as 85%.