Second, the activity mode:

Buy-and-give activities and membership recruitment

Activity area: Hearst counter on the third floor of Jiefang Road, Minsheng.

Target audience: all customers

Activity time: 2010/01October18-1.7.

Four. Activities:

1, buying and giving activities:

After shopping for 1888 yuan, you will get a perfect fat content scale for slimming.

2. Membership recruitment:

During the activity, you can apply for a VIP card by spending 988 yuan of Hearst's regular-priced goods at one time;

During the activity, you can apply for a VIP card if you spend 1988 yuan on the regular-priced goods in Hearst;

Anyone who pays 100 yuan in cash during the activity can buy a VIP card.

3. All promotional incentives:

(1) Specific recommended operation methods for the first and second lines:

First-and second-line employees in the city issue XX recommendation cards. Employees can give them to relatives and friends around them, and they can get a beautiful gift when shopping with a recommendation card.

Detailed rules for issuing first-line recommendation cards: The marketing service department issues recommendation cards according to the store cabinets, and the store manager uniformly issues them to the shopping guides.

Detailed rules for issuing second-line recommendation cards: Marketing Service Department issues recommendation cards by department, and department heads issue them to individuals in a unified way.

(2) First-and second-line recommended awards:

During the activity, first-line and second-line employees recommend customers to buy Hearst clothes, and the reward amount is calculated according to the number of recommendation cards attached to the running list. The recommendation card shall indicate the department and name of the recommender, and a single recommendation card shall reward cash 5 yuan (subject to the actual transaction).

After the event, the top three will be judged and the best promotion award will be selected.

(3) Sales performance statistics methods recommended by front-line and second-line employees:

Second-line employees each issue XX recommendation cards, which should indicate the department and name of the recommender. Customers should use the recommendation card to pay for shopping, and attach this recommendation card to the running receipt. After the activity, Manager Hurst will count the information of recommendation cards, which will be summarized by the Marketing Service Department and submitted to the Finance Department for review.

(4) Hirst store counter reward: store counters that complete the total sales task during the activity will be rewarded with cash 500 yuan.

(5) Hirst shopping guide reward:

According to the stage, those who complete the personal performance standards in the shopping guide of Hearst stores will receive cash rewards in the following ways:

The reward amount for reaching the target within the stage time.

The first stage is 2010.10.18-10.24 20000100.

30000 200

40000 300

The second stage is 2010.10.25-1.7 50000100.

60000 200

80000 300

During the activity, every VIP card sold by the shopping guide will be rewarded with cash 5 yuan.

Verb (abbreviation of verb) activity promotion;

Promote SMS platform-notify effective members of activities through SMS;

In-store poster promotion-during the event, the theme and A4 brand promotion will be promoted in the POP poster store;

In-store broadcast promotion-during the event, the circular broadcast in the mall will be played;

Company website promotion-promote the activities on the company website.

I have plans for all women's clothes. I am the marketing manager of a clothing company. We will communicate more in the future.