It depends on your input. If there is zero or low investment, it is recommended to consider the promotion of friends circle and open stores in Taobao, Micro Mall and other channels. If necessary, you can do some online activities to increase traffic. If you invest moderately, you can set up an operation team to make long-term planning for your products through online and offline activities. If the investment is large, you can consider adding some push activities on the basis of the first two, such as subway advertising or elevator hard and wide insertion.