When it comes to freshly ground coffee, Starbucks used to be an unavoidable choice, but today, everyone has turned their attention to a cup of coffee called Little Blue Cup. "Who doesn't love this cup?" In the last six months, the elevator and the circle of friends were filled with photos of Tang Wei and Zhang zhen holding small blue cups. It can be said that the little blue cup is on fire, and the subsequent Starbucks "challenge" of the little blue cup event has pushed the little blue cup to the forefront.

On brand recognition, Starbucks is more important than Little Blue Cup, but the latecomer power of Little Blue Cup can't be ignored. On the price, the Little Blue Cup is a complete victory for Starbucks. Today, I mainly talk about the coffee taste that consumers are most concerned about, and find some coffee lovers to do a blind test. Let's comment on whether the new "net blue" luckin coffee is qualified to challenge Starbucks!

On the packaging material, Starbucks packaging is very similar to luckin coffee. Put the cup with the stirring rod into the paper cup box, and then put it into the paper bag. By contrast, it is found that the cups they use, even the paper inner supports, are almost the same in shape and material, except that one is green and the other is blue.

The waves behind the Yangtze River push the waves ahead, so if all new things want to be accepted by the public, we must first learn to attract the attention of the public. We must first enter the public's field of vision in a familiar way.

There is a very apt saying-"The Pacific Ocean is wide enough to accommodate two great powers, China and the United States." For the fast-growing Chinese coffee market, we can say the same thing-"China market is big enough to accommodate Starbucks and luckin coffee."