The quality score is divided into three parts: 1 category relevance 2 attribute relevance 3 keyword coverage. This is the quality score. That is to say, your baby's choice of keywords from the title setting is in line with your baby's category. For example, pants can't use shirts. You are the result of thin pants and linen. You write loose cotton, for example, there are no words you promote in the title. These are the quality scores. If they all match, the score will be high. Simplicity means seeking truth from facts. As for the level of points, we need to consider the dimensions of baby's sales and customer experience. Need to raise, this is a process of continuous optimization. This matter requires everyone to do a good job of collecting and sorting out sufficient market information. I personally chose a tool called Che Wang Software, and gave me a lot of advice in the middle and late stages of promotion, which felt quite good.
How to see the quality score through train?
1. Open the through train. Path: seller center-I want to promote-through train.
2. Click any promotion plan-find the promotion of any product under this plan-and then click Open. You can see keywords in the keyword list. The keyword is followed by the quality score.
As shown in the figure below:
Taobao training, what does quality score mean?
The quality score is divided into three parts: 1 category relevance 2 attribute relevance 3 keyword coverage. This is the quality score. More specifically, quality score = sales volume+title+attribute+category+dynamic score+baby details+other factors+bid, which is related to these aspects. In fact, when we promote it, we should also summarize it slowly. The above is only theoretical and needs to be summarized and improved by ourselves in practice. With the help of software, we can also save a lot of time, such as Che Wang software and Xing Gang Che Wang, which is very good.
What is the use of Taobao training quality score?
Quality scores and bids determine your ranking. . The higher the quality score, the less money you need to spend.
Taobao training is divided into those with a quality score of 10.
In the background of the through train, after you set the keywords, you can get the score by reopening them.
Very good,
Suggestion: e-commerce intellectuals (free questions when opening a store)
What does the mobile phone quality score mean when the through train is opened?
Mass fraction is the relative value of system estimation. Quality score is divided into computer equipment quality score and mobile equipment quality score. Quality score is a comprehensive index to measure the correlation between keywords, baby promotion information and Taobao users' search intention in search promotion. Presented in the form of 10, the higher the score, the better the promotion effect. The calculation basis involves many factors.
The higher the score of keyword promotion quality, the better your keyword promotion effect will be, and you can display better baby information in a more suitable display position with relatively less promotion expenses, which will win both buyers and sellers. You can view the quality score of any keyword, and you can improve the quality score in many ways.
What does the quality score in Taobao training mean? I still can't understand it after reading a lot of information. Can anyone say it briefly?
The function of quality scoring is to evaluate an advertisement, which can also be said to be scoring an advertisement. Of course, the score is based on the specific data of each advertisement, rather than relying solely on bidding as the only criterion to measure the ranking of bidding. The higher your quality score, the lower the unit price per click! Why do some people bid for 1 just rank 1, and some people may not rank 1 if they bid for a few pieces? This is the use of mass points.
What is the quality score of through train keywords?
"Quality score is mainly used to measure the relevance between your keywords and baby promotion information and the search intention of Taobao users. Its calculation basis involves many factors. Through train will continuously optimize the quality scoring formula, and the core components will remain stable, as shown in the following figure:
Correlation between keywords and baby's own information;
Correlation between keywords and baby categories and attributes;
Feedback on keywords and baby promotion on Taobao, including transaction, collection and click;
The history of the account is calculated according to the feedback of all promotions and keywords in your account;
Baby details page quality;
Other related factors: such as picture quality, whether the warranty is eliminated, whether there are some serious violations, whether to punish, etc.
Other important attributes recommended by Taobao: whether cosmetics are fake or not.
For the convenience of understanding, the score of the quality score shown to you is a relative score, not an absolute score, so that you can know what level the baby is in the current competition. The higher the score, the stronger the competitiveness, and the lower the score, the weaker the competitiveness. For example, the keyword "cotton coat" has been set by 10000 sellers. If your baby has a good correlation, you may get 7 points, because the competition is at a medium level. For example, only 10 sellers set the keyword "black cotton-padded clothes on sale". Even if the keyword is partially irrelevant because it is at a relatively good level in the competition, the quality score may be 65,438+00.
Taobao training, what factors affect the quality score? How to improve the quality score?
Quality score is an important reference to measure the correlation between set keywords, baby promotion information and buyers' search intention, and its calculation involves many factors, including:
1. Relevance: the degree of correspondence between keywords and baby categories, attributes, texts and other information;
2. Basic score: dynamic score according to the recent keyword promotion effect of through train account;
3. Creative effect: promote creative recent keyword dynamic click feedback;
4. Buyer experience: dynamic feedback according to the buyer's purchase experience in the store;
5. Other relevant factors: such as picture quality, whether to cancel the warranty, whether there are some serious violations, whether to punish, etc. Other important attributes recommended by Taobao: whether to add consumer protection to cosmetics, and pay a deposit.
Through train will continue to optimize the quality scoring formula, but its core components will remain stable:
Basic score
Meaning: indicates the promotion effect of search keywords in the whole through train account.
Factors related to basic points: keyword click rate, conversion rate and overall store rating of through train account.
This score is not constant all the time, but changes with the change of the effect, which is a dynamic data.
The effect data of other through train products, such as targeted promotion, will not affect the basic score.
Dan creation effect
Significance: Promote the recent dynamic feedback of creativity.
Creative effect refers to the promotion of the creative effect of the baby where the keyword is located. Including keyword click feedback to promote creativity, picture quality and so on.
The shopkeeper constantly tests, optimizes and promotes creativity through the method of double creativity, and strives to improve the click-through rate of creativity.
correlation
Meaning: consistency between keywords and baby categories, attributes and baby information.
1. Correlation between keywords and baby's own information, including baby title and promotion creative title.
The matching degree between the purchased keywords and the baby. How to reflect it is mainly reflected in the baby title information and the through train promotion content information. If keywords are used in the title of baby, especially in the promotion title of through train, the correlation between keywords and baby will be improved.
2. Correlation between keywords and infant categories
Consistency between categories published by Baby and keyword priority categories. Please be careful not to misplace the category.
3. Correlation between keywords and baby attributes
Consistency between the selected attributes and keywords when publishing the baby, and fill in the attributes that match your baby's characteristics as much as possible.
Buyer experience
Meaning: Dynamic feedback according to the buyer's buying experience in the store.
Buyer experience includes through train conversion rate, collection & etc. Join the shopping cart, affiliate marketing, loading speed of details page, favorable comments &; Bad review rate, Want Want reaction speed and other factors that affect the buying experience.
The greater the corresponding score of keywords, the better the promotion effect, but the keyword quality scores of different industries are also related to the actual industry categories. Please make optimization according to the actual situation and refer to the suggestions of the optimization center to continuously improve the index value.
If the feedback value of each correlation changes or decreases, it will affect the overall quality score. It will take some time to optimize the promotion title, baby description and so on.