1. Choose a suitable short video platform: At present, there are many short video platforms to choose from in the market, such as Tik Tok, Aauto Quicker, Little Red Book, etc. According to your product characteristics and target user groups, choose the appropriate platform for live broadcast.
2. Prepare products and live broadcast content: Before live broadcast, you need to prepare products to be sold and formulate live broadcast content. The live broadcast content can include product introduction, usage demonstration, user evaluation, etc. The content should be attractive and interactive enough.
3. Advance publicity and preheating: Before the live broadcast, publicity and preheating can be carried out by issuing notices and inviting fans to attract more viewers to participate in the live broadcast.
4. Show the products during live broadcast: fully show the features and advantages of the products during live broadcast, and let the audience know the products better through demonstration, trial and comparison.
5. Provide purchase links and preferential activities: During the live broadcast, provide purchase links in time to facilitate the audience to purchase products directly. Can provide some preferential activities, such as limited time discounts, gifts and so on. To increase the temptation to buy.
6. Interact with the audience and answer questions: During the live broadcast, we should actively interact with the audience, answer their questions, solve their doubts and increase their confidence in buying.
7. Follow-up after the live broadcast: After the live broadcast, you can follow up with the audience through private messages and messages. Understand their purchase and feedback, and provide after-sales service.