First, open a big store in a small place-this is the conclusion of the baby products industry seminar on opening a store in the county, which contains several meanings: First, the entry threshold for the baby products industry is relatively low. If the business area is not very large, it is easy for everyone to rush in, and then compete by price, and finally everyone has no money to earn; Second, those who eventually become industry leaders are professional and large-scale. Third, China people like to follow the trend, occupying the commanding heights from the beginning, and it is difficult for others to compete with you. So the opponent can only be a follower at most!
This is the most important sentence for people who want to open a shop in a small county!
2. A successful shopping guide is a qualified baby nurse. This sentence makes us understand the particularity of the baby products industry, which pays special attention to the added value of products and requires shopping guides to instill practical parenting knowledge into customers while selling products, because for young mothers, nothing makes them more willing to listen than parenting knowledge.
Third, customers will believe that baby-friendly products are an industry that relies on guiding consumption. It is very important to take the initiative in the transaction process. It is not enough for a shopping guide to know baby products. Mastery is a must, because today's customers are very picky. Only by letting her serve you will you believe you. You can achieve the purpose of guiding her consumption!
Turn left | turn right
Fourth, a large amount of money-this sentence also applies to other industries. Be sure to make baby products (food, underwear, coats, diapers, toiletries, daily necessities) with strong repeated consumption.
Five, cold costs twice, health food for half a year-many consumers will buy milk powder and rice noodles for their children, but they are reluctant to buy health care products for their children. It feels a little expensive, but now the hospital charges are too scary, even a small cold costs hundreds or even thousands of dollars. Let the shopping guide learn this sentence, and let her learn to instill such a theory into customers: it is very likely that children will catch a cold. If you start taking health care supplements, colds can be alleviated or avoided. In fact, all the money was spent in the end, but one was spent on the hospital and the other on the children's food.
Sixth, from infants to infants-the store used to be called a certain infant store, but now it is called a certain infant store. The word difference is two different things in the market. When the competition was not fierce a few years ago, it was enough to make products for infants aged 0-3. Nowadays, the competition is fierce, and it is necessary to extend the products to children in order to get more living space.
Seven, the area is not large, don't make maternity clothes-many novices think that doing a good job in pregnant women's business is an important part in the early stage, so even if the area is limited, you should wear some maternity clothes. Just like when we go to the store, we really eat those 3-4 courses, but if there are only 3-4 courses, we won't go because there are too few choices. Similarly, with fewer maternity clothes, customers have fewer choices. Too much talk will distract you, so don't wear maternity clothes in the shop!
8. It is more difficult to buy goods than to sell them-baby products include: food, lathes, toys, books, toiletries, maternal and child products, postpartum products, coats, daily necessities, bedding, gifts, souvenirs, shoes and hats. There are a wide range of industries, but the market is scattered, and there are geographical restrictions on food and some well-known brands. At present, there is no market in China that allows consumers to buy all the goods in one stop. "Everything they want to buy is difficult to buy", which is the biggest headache for baby shops.
Nine, whether to earn money or not-many mothers compare the prices of goods when they are pregnant. No industry has such a long time (10 months) to choose from, such as Johnson & Johnson and Beiqin. They can remember all the price differences. When a new store opens, they won't think about what to buy first, and then try to find out which of your products is more expensive than others.
Ten, just try it-a few years ago, it was possible to open a baby shop with a try mentality, but now it is bound to fail with this mentality. Because the market is not what it used to be, it has now entered the era of all-round competition. Because a boss who has tried his best can't find a big store, can't buy a full range of goods, can't operate patiently, can't learn product knowledge and parenting knowledge seriously, and now he has a baby shop, all of which are necessary. If you just try, you will definitely fail!
I have opened a maternal and infant shop now. How can I run it well? If it is in the form of joining, it is necessary to inspect the number and operation of brand direct stores in advance, which can reflect the feasibility of this project.
A good project must be a project that has been tested by the market, and a direct store is the best way to test the feasibility of the project. The successful operation of direct stores can test the correctness of the business model of the project, whether the products are suitable for the current consumption trend, and whether the store operation is operable. The development of direct stores also objectively shows the core competitiveness of the brand.
A good project direct store must be the benchmark: the service is in place, the products are excellent, the decoration is attractive, the location is excellent and the profitability is super strong. If the direct store can't do the above, where can the headquarters summarize the successful experience and pass it on to the franchisees?
Make a store opening plan.
Since we want to open a pregnant and baby shop, we must make plans to open the shop in advance. If you include the factors to be considered, you can brainstorm with partners or some business people. The more detailed the better, make a complete store opening plan, including site selection, funding arrangements, risks and other factors.
Investigate site selection.
The main target of pregnant and baby shops is mothers with children. Don't be in the bustling food street, you can choose a community, a food market, a park or a gymnasium. There are more children in places with living environment, so the location should be targeted to attract customers better.
Brand category.
There are many pregnant and baby shops, and the brands they operate are also various. You can choose one or several relatively concentrated brands, but not too many. Too much will only make it difficult for customers to choose, and it is not conducive to publicity and sales. So we should fix several brands and be familiar with their advantages and disadvantages.
Packaging selection.
There should be publicity activities during the opening period, such as making some preferential packages to attract customers to visit or spend. Different packages can be set according to different mothers and babies' ages, so that customers can choose according to their actual needs, and the price is moderate, not too high. Although many parents are willing to spend money on their children, they should be realistic.
How to run a maternal and infant shop
Advertising.
It is not enough for a pregnant and baby shop to have customers nearby. If your store is not a chain brand, you need to promote it through some online media. In addition to distributing leaflets offline, we should also actively use Internet media, such as our own official WeChat account or local media to advertise.
Franchise chain
Nowadays, many maternal and child stores are in the form of franchise chains. The advantage of this model is that it provides relevant training and personnel. In addition, there are supply channels for commodities. But if you want to open it well, you still need to spend some energy to operate, accumulate customers and maintain customers.
Give lectures on pregnancy and baby activities.
You can hold regular lectures on pregnant baby knowledge. Many young Bao dads are parents for the first time, and this is the first time they have experienced a lot of knowledge. Maternal and infant stores can not only meet the needs of maternal and infant products, but also learn knowledge. Adding Bao Dad Ma Bao to some customer groups and promoting online and offline regularly will also improve the performance of maternal and infant stores.
I hope my answer can help you!
What is the spelling of pop numbers? Pop numbers only move their arms without moving their wrists in the process of pen lifting, forming a rectangle outside the numbers, combining with the thickness of digital lines to write, which is smart and solemn, and is mainly used for time numbers, women's product prices and so on. When the writing space is small, write this number slender, which can meet the needs of typesetting and layout.
There are many types of POP numbers, such as horizontal thin vertical thick number, standard number (also called supermarket number), cartoon number and hollow number.
When using 12mm/20mm/30mm POP pen to write standard numbers, as the pen tip is flat, you can try to use it to write arc strokes. For numbers that can be completed with two strokes, avoid using three strokes to reduce the traces of stroke connection.
The production forms of POP include color printing, printing and hand drawing. With the development of computer software technology, it shows beautiful and efficient advantages in artistic design and application, and can even imitate the graffiti effect of hand-painted artistic glyphs to the fullest, and can receive and dial LOGO pictures from digital cameras and scanners. Especially suitable for fast, efficient and low-cost production of selling points with large demand for POP.
The application of pop:
POP is mainly used in supermarkets and various retail terminal stores. Many large supermarkets print a unified template, and then the artist fills in the text content according to the requirements, which is very flexible and timely to meet the different use needs of exquisite commodity counters. Therefore, the general simple hand-painted POP is incompetent and must be modularized for mass production.
Small and medium-sized retail stores and product stores have the trend of brand chain operation. In terms of product organization structure, promotion plan, store style, etc., many of them are synchronized with brand operators and manufacturers. However, in the use of POP, many people still advocate different copywriting and different discount information. Some stores even use yellow paper to write posters such as "major news", which obviously does not adapt to the trend of brand operation. Perhaps brand suppliers should consider more at this point.