I wrote earlier: Effective communication is to make the other party understand and accept and change their behavior. The key is the sharing of a lot of professional knowledge, which seems difficult for the public to understand. The public may not be interested in your major, but they just don't know your major. Let professionals understand that it is not only for building personal brands, but also for more effective cross-disciplinary cooperation.

First, the hot scene

1. Pop culture? 2. Festival? 3. celebrities

Keep up with social hotspots, such as annual festivals, historical celebrities, social celebrities, more interesting things and people as the starting point for reference.

Second, who?

Who and who also play a key role in the article. Who is important?

Third, why?

Why? Everything has a causal relationship. Let the audience know that something is the core of popular science articles.

Fourth, how to do it?

Know why, then introduce the next topic: how to do it.

Verb (short for verb) result

Everyone wants to know the result, which is the result of the previous cause and effect and follows a gradual process.

View of intransitive verbs

What are the development prospects after the conclusion?

Seven, feeling

Let the audience have * * * feelings, in order to gain trust.

Eight. reference data

When we can't figure out why, reference data can give us some answers.

Nine, pictures, audio and video

Pictures and movie music are important nodes to attract the audience's attention.

X. Type of article

1. Textbook 2. New knowledge text (new knowledge) 3. Oversearching for text 4. Popular text