Soft writing should have certain knowledge, language control ability and be close to the language of the times. Many soft-writing writers are grassroots writers, and basically have their own fixed jobs. Soft-writing is a hobby for them. Soft writing requires not only language ability, but also certain social experience.
Soft writing skills:
1, Jiugongge thinking method:
Take a piece of white paper and divide it into 9 squares with a pen. Fill in your product name in the middle box, and then start to fill in many advantages that may help the sales of this product in the other eight boxes. This is a simple exercise method to exert creativity, and it is also often used to conceive the structure of PPT for business plans or speeches.
2, directory expansion method:
Copy down the characteristics of the goods in the catalogue and extend them after each point. If you are really lazy, you can copy the selling points of the catalogue, but the words will be less human and less convincing.
3, three-stage writing method:
This is the "inverted triangle writing method" that imitates journalism. In the first paragraph, please concentrate on making the full-text sales speech, because most people have no patience to read the full text. In the second paragraph, please explain the many characteristics of this commodity one by one according to the expansion method of the catalogue point. If you are not good at writing, you can write selling points point by point.
4. Good product copy needs to be matched with excellent pictures:
No matter how touching the copy is, it is not as good as a convincing photo. A long speech is not as good as an illustrated explanation. You can add a small row of pictures to illustrate the fine print at the bottom of the picture. Journalism research has proved that the reading rate of pictures and descriptions under pictures is many times higher than that of words. In addition, please remember to outline with subheadings for better reading.
Extended data:
Soft text promotion process:
1. Determine the promotion direction and position the market value of the promotion content.
2. Transfer the promotion content to planning, and formulate specific distribution resource channels.
3. Plan and determine the promotion plan and hand it over to the copywriter to promote the soft text.
4. The copywriter has planned to promote the soft text and submit it for review.
5. After the examination and approval, the soft text will be handed over to the planner, and the planner will be handed over to the news media, and the columns and contents will be released accurately according to the determined time.
6. Summarize the release effect and give it to the promotion demander.
Promotion will be carried out in a complete and systematic way. The determination of the dissemination period of a promotion content can be promoted through the instant reaction of the "atomic bomb explosion" or by instilling an assimilation thinking and getting familiar with the forms of dissemination step by step.
Baidu Encyclopedia-Soft Text Promotion