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What does "landing page" mean?
"Landing page" refers to a specific marketing activity with a clear theme-attractive preferential information published by e-mail, social media or advertisements. , which will link to the first page of your website.

Usually, behind all kinds of information on the landing page is a form to discover and collect information about potential consumers, with the purpose of turning visitors into potential customers and continuing to follow up according to the collected information. Landing pages provide visitors with a "super clear" visit experience: by presenting specific pages, they can point out a clear path to continue to deepen their relationship with your website.

Features: The landing pages of websites that people come into contact with often look and feel like amusement parks. It seems to contain a lot of things, but it makes people feel dazzling. This is not only unattractive and instructive to users who visit the website, but also confusing them.

Design goal: Designing a landing page with clear goals is an art (and also a science). An effective landing page should contain enough information, but not too much information to make visitors feel dazzled and at a loss. The ideal landing page should convey three simple messages: the location of visitors; What offers have you prepared for them (how attractive these offers are); If you want to get this attractive offer, what should you do next (and learn more about the preferential measures).

Nature: technical term.

Type: Internet marketing terminology.

Alias: login page.

Login page.