Xiangdian group co., ltd
Xiangtan motor has unlimited power.
Gather the power of industry and become the power of the country; According to the feeling of rejuvenating the country, Xiangdian, the foundation of its career, has walked out of the cradle of the electrical appliance industry with unlimited development power and innovative ideas, and is practicing the lofty goal of leading China's electromechanical industry to the world.
Xiangdian Group, formerly known as Xiangtan Electric Machinery Factory, was founded in 1936 (at that time, the factory was named Central Electrical Equipment Factory, which was under the National Government Resources Committee). As a large state-owned enterprise in China's electrical industry, it has accumulated profound cultural connotations and cultivated spiritual cultures such as "Twelve Benches Spirit" and "Technical Support Team Spirit" during more than 70 years of innovation and development. These cultures provide inexhaustible spiritual power for the reform, development and stability of enterprises.
After entering the 2 1 century, with the transformation of China's market competition pattern, the large-scale, wide-ranging and diversified development strategy in the planned economy period has increasingly restricted Xiangdian from becoming stronger and bigger. Facing the new opportunities and challenges, we integrate different cultural ideas formed in the process of enterprise development, and extract the enterprise spirit (power), enterprise purpose (support), corporate vision (foresight), enterprise goal (direction), enterprise belief (creativity), core values (core strength), business philosophy (development strength), enterprise style (bearing capacity) and personnel thought suitable for the development in the new period.
With the improvement of enterprise management and the improvement of strength, these cultural ideas are gradually combined and sublimated into "strength culture", which then regulates, guides and influences the development of Xiangdian in the form of culture, providing the driving force for society, customers, shareholders and employees.
In recent years, we have used "dynamic culture" to guide workers to change their development concepts and clarify their development paths, which has provided ideological guarantee and spiritual motivation for speeding up the process of structural adjustment and mode change.
First, practice the "Ten Forces" culture and condense the extensive knowledge of the structural transformation model.
2 1 The first 20 years of the century is an important period of strategic opportunities for the company, which must be firmly grasped in order to make great achievements. In order to fulfill the historical responsibility entrusted by employees and realize the enterprise goal of "leading the electrical equipment manufacturing industry in China", we must cultivate the core competitiveness of enterprises with the "Ten Forces" culture that keeps pace with the times, strives for self-improvement, and is full of passion and vitality.
The company promotes the "Ten Forces" culture in the whole company through central group learning, party member training, learning organization construction, striving for excellence, systematic education for employees, corporate culture forums and corporate culture knowledge competitions. All staff constantly innovate ideas and management, and put their own values of "working together to achieve self" into practice. "To be big" must be "strong" first, and "to be big" can be "big", which has become our understanding of realizing the transformation from structure to mode.
(A) the concept of operating enterprises has changed from the pursuit of development scale to the pursuit of development quality and efficiency. In promoting the Group's work, we should make full use of modern enterprise management concepts, including cultural management, and constantly improve our ability to innovate independently and adapt to market changes. While pursuing technological leadership, we pay more attention to meeting customer needs;
Pay more attention to integration of defense and civilian technologies while attaching importance to national defense equipment; While improving comprehensive strength, pay more attention to the value of innovative enterprises; While promoting management reform, we should adhere to market orientation and lead leap-forward development with conceptual innovation. Through the concerted efforts of Qi Xin, we will improve the satisfaction of the market and society to the enterprise, improve the quality and efficiency of the company's economic operation, and ensure that the company can quickly embark on the scientific development track of high efficiency, low cost, large scale and good structure.
(2) Insist on developing industries related to the main business, and realize the enterprise purpose of "developing industries to serve the country and win * * * *". As a supporting force, "industrialized countries win and enjoy * * *" is our strength to resist internal and external unfavorable factors and gain survival, management and development. Facing the industrial structure of 20 categories, 188 series and more than 3,000 varieties, we boldly do addition and subtraction according to the idea of "slimming down" and "returning to the core", resolutely divest businesses that are inconsistent with directional power "leading China's electrical equipment manufacturing industry", integrate those resources that are conducive to enhancing the core competitiveness of enterprises, and strengthen the core business of Xiangdian.
At the same time, we will carry out various forms of economic and technological cooperation and product research and development with internationally renowned companies such as Westinghouse, Flowserve, ABB and Toyo, Japan, better combine the introduction, digestion, absorption and innovation of advanced technologies, strive to master core technologies and key technologies, accelerate the cultivation of independent innovation capabilities, and promote the upgrading of product structure.
(3) Adhere to the enterprise spirit of "rigorous innovation, gratitude and self-improvement" and constantly push forward the transformation from structure to mode. "Persistence, innovation, gratitude and self-improvement" are the source of strength for our progress. Due to many factors, it is difficult for us to realize the transformation from structure to mode, but history and times have endowed us with great responsibility and mission. We have no way out, we must keep pace with the times and innovate constantly, so as to break through the bottleneck of development and find the environment and soil for our industrial upgrading and optimizing the development mode.
In 2003, the product slimming strategy was implemented. In 2008, it was proposed to continue to emancipate the mind, change the development concept, and accelerate the change of the company's development concept from operating products to operating enterprises. In 2009, during the in-depth study and practice of Scientific Outlook on Development, five tasks were put forward to change the development mode. This year, based on the judgment of the economic environment and market situation, we decided to adjust the industrial layout and actively promote enterprise restructuring and transformation.
Two, practice the "ten forces" culture, clear the specific path of structural transformation.
How to develop is related to the direction and speed of development. Over the years, we have been thinking about two major issues, that is, how to further accelerate the development of Xiangdian Group and how to make all employees happier. We take the core values of "development as the priority and public welfare as the responsibility" as the leading factor, and form the internal leading force for the survival and development of enterprises. We adhere to the business philosophy of "mechatronics, differentiated competition and international operation" and take a series of measures to clarify the specific path of restructuring and mode transformation.
The first is the adjustment of strategic structure.
First, pay attention to strategic planning, and clearly put forward that by accelerating structural adjustment and changing development mode, we should focus on building four pillar industries, namely, complete sets of new energy equipment, complete sets of electrical equipment, complete sets of vehicle equipment and complete sets of marine power equipment, and focus on cultivating core R&D, core manufacturing, core verification and core integration, so as to form the company's unique core competitiveness in the market environment and build a large enterprise group with an international operation system, and strive to achieve 300% of main business income in 20 12 years.
Second, make use of the platforms of national high-tech industrial base, national enterprise technology center, national new energy wind turbine R&D (experimental) center and national industrial, mining and electric drive vehicle quality inspection center, do a good job in the development of key technologies and core technologies with independent intellectual property rights, and strive to seize the commanding heights of low-carbon industries. Develop and apply practical technologies for energy conservation and emission reduction, and transform and upgrade traditional industries; Develop and apply the core technologies of wind energy, solar energy and other products, and develop new energy industry; Research and apply the marine electric propulsion technology, and vigorously develop the marine electric system industry.
The second is the adjustment of organizational structure. At the beginning of 2004, in order to meet the needs of the situation and development, we reformed the joint-stock company, and established the motor, military, electrical and vehicle divisions directly facing the market with the existing four leading products and core technologies as the main body, and set up the business promotion department and enterprise operation department. The adjustment of the division system has greatly improved the operating efficiency of the company's management system. The company also gives full play to the role of the incentive and restraint mechanism, and urges other subsidiaries and branches closely related to the main business with different scale characteristics to give full play to their own advantages, actively face the market and participate in the blue ocean competition in the market.
The third is the adjustment of product structure.
(a) market-oriented, while strengthening R&D means and capabilities, change new product development strategies, select key points, achieve breakthroughs, and ensure that the sales revenue of new products will increase by more than 20%;
(2) Products are "slimmed down" and "refocused" to form four core industries.
The first is the manufacture of complete sets of electrical equipment. The main products are AC and DC large and medium-sized motors. Frequency conversion motor, a newly developed large-scale exchange, has the advantage of competing with internationally renowned enterprises.
The second is vehicle equipment manufacturing. The main products are complete sets of mining and transportation equipment for large mines, urban vehicles and their motors and electrical control systems. Among them, 108 tons, 154 tons, 220 tons and 300 tons electric wheel dump trucks and urban light rail vehicles adopt the latest technology of traction vehicles in China today, reaching the leading level at home and abroad.
The third is the manufacture of complete sets of new energy equipment. According to the overall arrangement of developing strategic emerging industries in the State Council and the actual situation of Xiangdian, our development ideas are: giving priority to developing wind energy, focusing on developing nuclear energy and accelerating the development of solar energy. The main products are solar thermal power generation system, 20 kW small fan, 5 MW offshore direct-drive fan, asynchronous generator above 1.5 MW, permanent magnet generator above 1.5 MW, complete system integration above 2.5 MW, high-voltage inverter and soft switch of distributed energy supply system, direct-drive wind power generation inverter control system and wind power generator.
The fourth is the manufacture of complete sets of electrical equipment for large ships. The main products are 10 ~ 20 MW complete sets of new induction motor propulsion system, ZX motor for "big ship" project, high-power energy storage motor, permanent magnet pod propulsion motor and so on.
Third, practice the culture of "Ten Forces" and promote the leap-forward development of science and technology in Xiangdian.
On the one hand, the vitality of enterprise development depends on the rationalization and modernization of the system and the activation of the operating mechanism; On the other hand, it depends on the advanced group consciousness and group behavior formed under the guidance of advanced values.
In practice, we have continuously deepened our understanding of the special role of "Shili" culture, which has enabled the Group to establish strong market awareness, development awareness, risk awareness and innovation awareness, and further enhanced the execution of all units in restructuring and mode transfer.
In the work, we should firmly establish the consciousness of "Hunan electric power comes first", earnestly strengthen the idea of "playing chess", consciously put the overall interests of Hunan electric power first, put the interests of Hunan electric power workers first, adhere to the established work measures, strictly implement their respective responsibilities, adhere to the direction of structural adjustment, improve the coordination, balance and sustainability of work on the basis of obeying the overall arrangement, and strive to build a dynamic and efficient work.
The "Shili" cultural construction has promoted Xiangdian Group to have more market vitality and competitiveness, and achieved a double harvest of material civilization and spiritual civilization. The company has maintained a growth rate of more than 40%, and the state-owned assets have maintained and increased their value. Total assets increased from 265.438+77 billion yuan at the end of 2003 to 654.380+33 billion yuan at present.
It is estimated that the total industrial output value in 20 10 will exceed 885 million yuan in 2003, reaching 10 billion yuan. The company has successively won a series of honors, such as the National May 1st Labor Award, the National Model Worker's Home, the National Model Enterprise of Harmonious Labor Relations, the National Meritorious Unit of Corporate Culture Construction, the National Honest Enterprise, the Advanced Unit of Open and Democratic Management of Factory Affairs, the Excellent Enterprise of Hunan Province, and the Civilized Unit of Hunan Province.
The achievement of these honors has greatly enhanced the pride and sense of responsibility of Xiangdian people, and created a good atmosphere for the company to adjust its structure to mode and scientifically leapfrog development.
After twists and turns and severe challenges, Xiangdian has always been prosperous and full of vitality, which stems from the innovative power and unique energy release of the "Shili" culture. Know its strength and use its potential.
We are convinced that the innovative "Shili" culture will provide us with a strong carrying capacity for restructuring and transformation, and will bring a more dynamic and competitive Xiangdian into a new development space.
We firmly believe that under the correct leadership of the provincial party committee and the provincial government, with the support and help of various brotherly units, we will speed up the work of restructuring and mode transformation, provide technology, equipment and services for China to build a low-carbon emission industry and transportation system, and make great strides towards the strategic goals of "equipping China" and "equipping the world" expected by the party and state leaders.