1. Illustrations in children's picture books, as the name implies, are illustrations appearing in children's books. Style modeling Q version is exaggerated and abstract, colorful and easy to understand. The purpose of illustrations is to help children understand the meaning of the text and increase the interest of the text. In fact, commercial illustration has been widely used in the field of children's picture books from the beginning, and most commercial illustrators have participated in the illustration drawing of children's publications to some extent.
2. Magazine cover illustration
I believe everyone will often see this kind of illustrations, such as the cover illustrations of Reader and Youth Digest.
3. Poster illustrations
Posters are an important window for the company to display and an important hub for publicity. With the help of posters, you can publicize your new technology or new activities to the public.
4. Product packaging illustration usually participates in product packaging in the form of exquisite pictures, animals or mascots, because the scene or appropriate picture of illustration will easily attract people's attention, have strong visual impact and increase a lot of interest. In life, for example, coffee cups filled with milk tea that people often drink, some light food packages and skin care products, these are all places where illustrations will be used.
What are the styles of skin care product packaging design? First, nostalgic style.
For every girl, washing her face and caring for her skin every day is a very enjoyable and happy thing, and girls especially love beauty. In addition to a good sense of use, skin care products will also enhance users' happiness if they pay attention to packaging. Therefore, the packaging design of skin care products should also be professional and conform to the aesthetics of a certain group of people. Nostalgic packaging needs designers to spend time and energy, and needs to incorporate some retro elements, such as color stripes and retro illustrations.
Second, the ultimate minimalist style
The packaging design of skin care products with extremely simple style is also common in the market. Skin care products like Muji are made of transparent white bottles, which are plastic, environmentally friendly without losing texture. On the contrary, it makes people feel more professional and safer, echoing the characteristics of products that are not added, irritating and gentle. This is a more professional design. Therefore, for skin care products, the choice of packaging theme style should conform to the characteristics of internal products.
Third, the illustration style.
In addition to the usual packaging, some skin care products can occasionally change a style, such as holiday limited edition or joint design. Although the product remains unchanged, the new design style may be of great help to increase sales. This style can be consistent with the theme without considering too many factors. You can choose some illustrations or patterns with special colors to give people a visual impact on color, which can not only attract consumers' attention, but also give users a dull life.
Fourth, pure text style.
The function of words on skin care products is mainly to convey a kind of product information and brief introduction to consumers, so it is best to be concise, easy to understand and not too complicated, so that consumers can see what products it is at a glance, and choose a normal font, not too fancy. Secondly, brand fonts can design some special elements, but try to keep the fonts of all skin care products consistent, which can better show a unified aesthetic feeling.
About the style of skin care product packaging design, Global Ivy Bian Xiao will share with you here. If you are interested in page layout, website design and image processing, I hope this article can help you. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.
What skin care brands, new products on the market and creative copywriting cases are there? Clinique, a brand with a history of 50 years in the skin care industry, recently launched its own brand-new product, transparent butter, and sold it on Tmall's black box. In order to promote this heart-warming product, Tmall Black Box and Clinique produced a set of poster copy with the theme of "breakthrough, innovation". I want to share it with you today. The content is as follows:
1, the best way to pay tribute to classics is to create new classics.
2. I don't care about the existing glances, I want you to taste new colors.
3. I choose to be fickle in the face of change.
Of course, in addition to this poster copy, Tmall Black Box and Clinique also produced a long copy and wrote a short story about the concept of "breaking through yourself and being new to yourself". The content of this story is as follows:
"How long will it take you to discover that your life is like this calm water? Do you own an island or do you want to go out and see the sea? Escape from the comfort zone only for greed and love for the world. Curiosity may be your first motivation to move forward. The unknown beauty is in step with the imagination leading to the future, and the exploration is still going on ... breaking the restriction of nine to five, the freshness of life should not be restricted. Don't take the existing routine, cross the sea of stars. Reverse gravity and subvert new horizons in situ.
I can't guess the next second. It's probably the new meaning of the journey, challenging the unknown journey ... constantly breaking through, making efforts in by going up one flight of stairs every second, setting a new record every step, facing new challenges and taking the challenge calmly. Break through external pressure and self-mentality. In the vast universe, I am constantly looking for new meanings, across the sea of vicissitudes, across the mountains and rivers, and even across the stars. Break through the original settings, find a new self, break through and be a new self. "
The above is a short story composed of advertising copy, a group of poster copy and a long copy of Clinique's new skin care products. After reading it, do you have any new views on the copywriting creativity of the new product? Message interaction can make a little progress.
Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).