Two of these three elements cannot be changed by individuals, such as brand appeal, which requires enterprises to continuously invest in the market, cultivate consumers' awareness of the brand and further increase consumers' loyalty, which cannot be realized in the short term. There is also the location of the store. In the first-tier business districts of first-tier cities or the prosperous business districts of second-and third-tier cities, it is often hard to find a shop, even the high store rental fees and transfer fees make store operators discouraged. Therefore, it can be seen that two of the three factors that determine the sales volume of a store cannot be changed, and the change is the shopping guide. As many people have mentioned in many articles about sales, sometimes a good shopping guide can often increase the sales of a store by 10%, which is not groundless, but actually based on data. Therefore, shopping guide plays a key role in the sales of underwear stores. In daily sales, how to use the skills of shopping guides to achieve the purpose of sales, we should pay attention to the following aspects. 1, don't use the method of forced sales promotion: if the customer is not interested in a product, the shopping guide will push it, which will cause the other party's disgust. This way will be counterproductive. Therefore, it is most important to learn to read and observe colors and grasp the psychological needs of customers. 2. Use the initial image: the goods you see at first usually leave a strong impression on the customer's psychology, and the shopping guide can use this method to promote the goods you want to sell. Note that the purpose of this method is to guide customers to the area where the goods are located. When customers choose, they can introduce various attributes of the goods and deepen their impression of the goods. 3. Put it in a conspicuous position: If the goods are placed in a conspicuous position, it will naturally attract customers' attention. For example, a shopping guide can put the goods on the counter and explain them when customers ask. This is a relatively negative way, and there are also ways to actively display goods. When customers look at a product, they will first ignore it, and then take it out of the cabinet when customers think or hesitate, and actively recommend: Do you refer to it or refer to this product? Although its price is a bit expensive, its quality is quite good! 4. Take advantage of the opportunity of customer dissatisfaction. When customers are hard to decide or get lost in thinking, they can recommend products that meet customer requirements: since it is difficult to decide, why not refer to this product? Or take it out when the customer has not made a decision, and take out the product he wants to sell with a sudden expression: I think this product should be more suitable for you. 5. Praise and inducement are two-pronged: this is a potential way to strengthen the characteristics of goods with language skills. Note that excessive praise will definitely reveal the flavor of either hypocrisy or forced sales. So it's best to have a good sense of proportion, just right. How to sell the goods you want to sell requires cooperation in many aspects, including the sales technology of shopping guides and the display skills of goods to attract customers' attention to the goods. A commodity, no matter how noble, is worth the money. If you put it in the corner, it will definitely make customers mistake it for inventory, which is not worthy of attention. If placed in a conspicuous position, customers will definitely think it is a commodity worthy of attention. Therefore, showing the goods they want to sell is the key to determining whether the goods can be sold quickly. Shopping guide in daily sales, how to display the goods to be sold should start from the following aspects. 1, you can start with the sales form; Color from dark to light, from outside to inside, with visual effects, to show the goods you want to sell, in order to attract customers' attention. 2, displayed near the goods with good sales, in order to attract customers' attention, the goods with good sales must be displayed in a conspicuous position, and the second is the place with the highest attention. 3. display it next to the bargains. Cheap goods are placed on floats or at the door at the lowest price. Because people have a mentality of getting friends easily, bargains are often attractive at first sight. Putting the goods they want to sell in the cheap category will naturally attract people's attention. However, it must be noted that the price of the goods sold cannot be too high, and it cannot form a strong contrast with the special goods. 4. Displaying the products you want to sell in groups will form a strong visual effect because of the large display area, and the strong visual effect will often stimulate people's thirst for knowledge. So it will naturally attract people's attention to display the goods you want to sell in groups.