reference:/Dev/Web/site/index . html

I'll give you another one.

To make a web page:

The task of web design refers to the theme to be expressed and the function to be realized by the designer. The nature of the site is different, so are the design tasks. Formally, websites can be divided into the following three categories.

The first category is information websites, such as Sina, Netease, Sohu and other portals. This kind of website will provide a lot of information and a large number of visitors. Therefore, we should pay attention to page segmentation, reasonable structure, page optimization, interface affinity and other issues.

The second category is websites that combine information and images, such as some large companies and domestic universities. This kind of website has higher requirements in design, which should not only ensure the above requirements of information websites, but also highlight the image of enterprises and units. But as far as the current situation is concerned, such websites are suspected of being shoddy.

The third category is image websites, such as some small and medium-sized companies or units. This kind of website is generally small, some have several pages, and the functions to be realized are relatively simple. The main task of web design is to highlight the corporate image. This kind of website requires designers to have a high artistic level.

Of course, this is only from the overall point of view, and the specific situation needs specific analysis. Different sites should be treated differently. Don't forget the most important point, that is the customer's requirement, which also belongs to the design task.

After defining the design task, the next thing to consider is how to complete this task.

Second, the realization of the design

The realization of the design can be divided into two parts. The first part is site planning and sketching, which can be done on paper. The second part is the production of web pages, which is completed on the computer.

The first step in designing a home page is to design the layout. We can edit web pages like traditional newspapers and magazines, which contain words, images and even animations. What we need to do is to arrange pictures and words in different positions on the page in the most appropriate way. Besides having a well-configured computer, software is also necessary. You can't simply say whether a piece of software is good or bad. As long as the designer is convenient and handy to use, it can be called good software. Of course, it must meet the requirements of the designer. The commonly used softwares are Dreamweaver, Fireworks and Flash of Macromedia and Photoshop and imageready of Adobe, all of which are very good softwares. What needs to be done next is to turn the design blueprint into reality through the use of software, and the final integration is generally completed in Dreamweaver. Although we have defined the general outline of the page in the sketch, the inspiration is usually generated during the production process. Design works must be creative, which is the most basic requirement. Design without creativity is a failure. In the process of making, we will encounter many problems, the most sensitive of which is the color of the page.

Third, the use of color.

Color is a strange thing, it is beautiful and rich, it can arouse the perception of human mind. Generally speaking, red is the color of fire, passionate and unrestrained; It is also the color of blood, which can symbolize life. Yellow is the brightest color, gorgeous, noble and bright. Green is the color of natural vegetation, which means pure nature and growth and symbolizes peace and security, such as green food. Purple is a symbol of nobility and has a sense of solemnity. White can give people a feeling of purity and innocence, which means peace and holiness.

As we know, color is produced by the refraction of light, red, yellow and blue are the three primary colors, and other colors can be mixed with these three colors. Changing the way of thinking and expressing the light and shadow effect with the change of color will undoubtedly make our works closer to reality.

Colors represent different emotions and have different symbolic meanings. These symbolic meanings are a complex problem in people's ideological communication, which varies with people's age, region, era, nationality, class, economic region, working ability, education level, customs, religious beliefs, living environment and gender differences.

Solid colors have no practical significance, and different colors will have different effects. For example, the combination of green with gold and light white can create an elegant and comfortable atmosphere. The mixture of blue and white can reflect a soft, elegant and romantic atmosphere. The combination of red, yellow and gold can render the festive atmosphere. The combination of gold and millet will bring warmth to people. Different design tasks make different color schemes. Considering the adaptability of web pages, we should try to use web page safety colors.

However, there is no certain rule in the use of color. If you must use some kind of rule, the effect will only be counterproductive. From the experience, we can first determine a main color that can express the theme, and then use color approximation and contrast to complete the color matching of the whole page according to specific needs. The whole page should be a whole visually to achieve a harmonious and pleasing visual effect.

Fourth, combined modeling.

In web design, we mainly express the theme through visual communication. Modeling is a very important element in visual communication. Whether it is a picture or a text, all the elements on the screen can be treated as the basic elements of the screen, such as points, lines and surfaces. In a successful work, the combination and collocation of points, lines and surfaces are needed to form the whole page.

Usually, the combination techniques we can use are sequence, proportion, balance, symmetry, continuity, interval, overlap, repetition, crossing, rhythm, rhythm, induction, variation, close-up, reflection and so on. Have their own characteristics. In the design, we should choose the most appropriate expression according to the specific situation, which is conducive to the performance of the theme.

Through the combination of point, line and surface, the important elements on the page are highlighted, the design theme is highlighted, the aesthetic feeling is enhanced, and the viewer can understand the design theme in the process of feeling beauty, thus realizing the design task.

The clever use of modeling can not only bring great aesthetic feeling, but also highlight the corporate image, organically organize various elements on the web page, and even guide the viewer's line of sight.

Design principle of verb (abbreviation of verb)

The design is principled. No matter how you combine the elements in the picture, you must follow five principles: unity, coherence, division, contrast and harmony.

Unity refers to the integrity and consistency of design works. The overall effect of design work is very important. In the design, don't isolate and disperse all the components, which will make the picture appear chaotic with branches and vines.

Coherence means paying attention to the relationship between pages. In the design, we should make use of the internal connection of each component in the content and the mutual echo in the form of expression, pay attention to the consistency of the whole page design style, achieve visual and psychological coherence, and make all parts of the whole page design extremely harmonious, as if in one go.

Segmentation refers to dividing the page into several small pieces, which are visually different and make it clear to the viewer at a glance. In order to make viewers see clearly in the case of a lot of information, it is necessary to pay attention to the effective segmentation of the picture. Segmentation is not just a need to express. In other words, segmentation can also be regarded as a classification and induction of page content.

Contrast makes the design more vivid through contradictions and conflicts. There are many contrast techniques, such as: more and less, curved and straight, strong and weak, long and short, thick and fine, sparse and dense, virtual and real, dominant and secondary, black and white, dynamic and static, beautiful and ugly, gathering and scattering, etc. We should be careful when using contrast. Too strong contrast is easy to destroy the aesthetic feeling and affect the unity.

Harmony means that the whole page conforms to the law of beauty and is integrated. If a design work is just a random mixture of colors, shapes, lines, etc. Then the work not only has no sense of life, but also can't realize the communication function of visual design at all. Harmony depends not only on the structural form, but also on whether the visual effect formed by the work can communicate with people's visual feelings and produce the voice of the soul. This is the key to successful design.

Sixth, the optimization of web pages.

In web design, the optimization of web pages is an important link. Its success will affect the browsing speed and adaptability of the page and the audience's impression of the website.

In an information website, text is the largest part of a page, so font optimization is particularly important. It is necessary to use css style sheets to specify the style of text. Usually we specify that the font is Song Ti, the size is 12px, and the color depends on the background color. In principle, be clear and harmonious with the whole page. On a white background, we usually use black, which is not easy to cause visual fatigue and can ensure visitors to browse the web for a long time.

Pictures are important elements in web pages. The optimization of pictures can minimize their size under the premise of ensuring the browsing quality, and can double the download speed of web pages. Using Photoshop6 or Fireworks4, you can cut the picture into small pieces and optimize them separately. The output format can be gif or jpeg, as the case may be. Generally, we optimize small pieces with complex color changes into jpeg, while simple cartoon pieces with color blocks are optimized into gif, which is determined by the characteristics of these two formats.

Table is an important element in the page and the main means of page layout. We can set the width, height, border, background color, alignment and other parameters of the table. Many times, we set the border of the table to 0 to locate the elements in the page or determine the relative positions of the elements in the page. We know that when a browser reads the original html code of a web page, it only displays it after reading the whole table. If a large table contains multiple sub-tables, the sub-tables can only be displayed together after reading the large table. When we visited some websites, we waited for a long time without results. This is why we press the "stop" key and suddenly display the page. Therefore, when designing a page table, we should try to avoid nesting all elements in a table, and the number of nested layers in the table should be as few as possible. When using Dreamweaver to make a web page, an empty character ""will be automatically added to each td. If the cell is not filled with other elements, this empty character will remain and can be deleted from the source code after specifying the width or height of td.

The adaptability of web pages is very important. We will see different results in different systems, different resolutions and different browsers, so we should make overall consideration when designing. Generally, we make web pages at 800*600, and the best browsing effect is also at 800*600 resolution. In other cases, as long as it is basically consistent, there will be no big problem.

Having said all this, I just hope that it can help those who do "web design". I hope that when they do web pages, they can have a holistic view and live up to the word "design".

★ Better steps to build your own website ☆

It must be noted that building your own website is a huge project, which is generally troublesome. So we should follow certain steps step by step.

I think the station can be built according to the following steps:

1. First, set a local folder as the storage location of the website. The best name is "My Website".

2. Create some folders in the website folder, including "pictures" (store pictures, files, etc. ), and create several more folders according to the content of the web page. (You can also create folders for storing pictures and files in each content folder. )

3. Open your webpage editing program (such as FP, Dreamwear, etc. ), create a new webpage, save it as "index" (home page), and repeat the above steps to create "search", "map" (site map) and "index02" (website introduction, etc.). ) in the website folder.

4, according to the above steps, and then create a lot of web pages in the website classification folder (and then input the content into the web pages).

Having done so much, it's time for us to prepare the content. Create another folder "File" on the hard disk, and put the prepared documents, pictures, programs, files and web page special effects into it. (You can add some dynamic web pages)

6. Slowly put these files on the webpage one by one (master the skills).

7, enrich the website, it is almost the same. At this time, you need to apply for a domain name (free space, charge). And put your own website in the search engine and promote it on various message boards.

8. Upload the website to the space, delete the preparation documents, and it's OK!

But you can also use FP to build a station like this:

1. Select a new site in FP.

2. Then set the page name and title in the navigation.

3. Prepare documents, pictures, programs, files, web page special effects and enrich them into the website.

4. Apply for a domain name (free space, charge). And put your own website in the search engine and promote it on various message boards.

5. Upload the website to the space and delete the preparation documents. Over.

If you build a station with Dreamwear, it will be more advanced! Dreamwear is very powerful, and friends who have installed it can study it.

In website design, pages in pure HTML format are usually called "static pages", and early websites are generally composed of static pages. The URL form of a static web page is usually: www.example.com/eg/eg.htm, that is, its suffix is. htm，。 html，。 shtml，。 Xml, etc. On the HTML-formatted webpage, various dynamic effects can also appear, such as. GIF format, FLASH, scrolling letters, etc. These "dynamic effects" are only visual, and they are different concepts from the dynamic web pages to be introduced below.

In the third chapter of "Fundamentals and Practice of Network Marketing", the second edition, "Construction of enterprise websites for network marketing", the influence of using static web pages on search engines is put forward. There is little introduction to the static web page itself, especially its characteristics. The online marketing teaching website (www.wm23.com) briefly summarizes the characteristics of static web pages as follows:

(1) static webpages Each webpage has a fixed URL, and the suffix of the webpage URL is a common form, such as. htm，。 html，。 Shtml, and does not contain "?" . ;

(2) Once the webpage content is published on the website server, the content of each static webpage is saved on the website server whether the user visits it or not, that is, the static webpage is a file actually saved on the server, and each webpage is an independent file;

(3) Static web pages are relatively stable and easy to be retrieved by search engines;

(4) There is no database support for static web pages, and the workload of website production and maintenance is heavy, so it is difficult to completely rely on static web pages when the website has a large amount of information;

(5) The interaction of static web pages has great limitations in function.

See more and learn more.

Don't hate trouble.

That's impossible.

I hope you become an expert in web design.