1. Increased risk awareness: With the development of society, people's risk awareness is gradually strengthened, and they are aware of the uncertainty in the future and begin to pay more attention to future reserves to cope with the adverse effects of risks at any time.

2. Increased economic pressure: At present, the social competition is fierce, and the living pressures such as housing prices and education are gradually increasing. People need more funds to support themselves and their families, so they begin to actively save money to cope with stress and risks.

3. Popularization of financial business education: With the popularization of financial business education, people are more aware of the importance of financial management, and begin to learn to plan their financial situation, master financial management skills, and actively save money to achieve financial management goals.

4. Personal consumption upgrade: People's consumption concept is gradually upgraded, and they begin to pay attention to the needs of quality, health and culture. Therefore, they need more financial support to upgrade their consumption, so they began to actively save money.

In a word, the reason why people start saving money is mainly influenced by multiple factors, such as the strengthening of risk awareness, the increase of economic pressure, the popularization of financial education and the upgrading of personal consumption, so as to attach importance to financial savings in order to better cope with the changes and challenges brought about by the future.