Time flies, the blink of an eye has passed, and new jobs and challenges will be ushered in. It's time to start writing a plan. How should we make a plan? The following are five business plans I have carefully compiled for your reference, hoping to help friends in need.
Business plan 1, thinking
Why should I open a bakery? (Find out your real motivation for opening a shop first? )
(2) When shall I open the shop? Have all the funds been put in place before deciding on the timing of opening the store? )
(3) Where do I want to open a shop? (Does the rent meet your own capital budget standard? )
(4) What does my shop want to sell? Do you know what kind of baking products and local sales features this store will sell in the future? )
(5) Who should I sell my shop to? (Will you master your own bread-making skills or hire a master? )
(6) Who will run this bakery after opening the store? (Do you operate directly by yourself or hire an outsider to manage it? )
(7) How much does it cost me to open this bakery? Huh, how much money you got there? )
(8) How should I run this store? This is related to the decoration and management style of the store. Is it in line with the interests of mainstream customers? )
2. Principles
1) When you open a shop for the first time, you don't need to be greedy, just suit your own strength, but the necessary decoration is indispensable.
2) The investment shall be controlled at 50,000. The area should not be too small. Policy and equipment issues.
3) Whether it can be positioned as a healthy baking differentiated operation baking business plan baking business plan.
3. Feasibility analysis
3. 1. Weaknesses and threats
1) There are several local bakeries, which are branded and chained and highly competitive.
2) The manufacturing process of a product is not exquisite enough.
3) Marketing management ability of the store manager (mainly manifested in: sales eloquence, making promotion plans in combination with the actual situation, and tapping potential markets).
Understand the types of bread and cake customers like, passenger flow, customers' one-time purchasing power, main customer categories (female/student, age group), and understand the influence of various factors on customers in different sectors of Youxi.
Matters needing attention
1) Baking is an industry with high customer loyalty. Therefore, you should guarantee the quality of your products from the beginning. Two: At present, the state's supervision of the food industry is getting tighter and tighter. It is reported that the bakery has installed the QS system, and if your shop can't meet the QS requirements in terms of area, it will be forced to close. But I personally estimate that it will not be realized in the short term (temporarily)
2) Taste and hygiene are also important considerations when consumers make purchases, hygiene is the premise, and taste is very important to attract repeat customers;
3) Factors affecting purchase: freshness (shelf life), taste, location, brand, hygiene, promotion, price, etc. Are all important factors, in descending order, the business plan of bakery is investment and start-up.
4) Evaluate the daily output: how much can be produced in one day and how many products can be made.
4. Analysis of financial situation
4. 1. Capital budget
1) Generally, the rent is not considered. A storefront of 30-50 square meters needs about 50,000 yuan, including oven, wake-up box, refrigerator, blender, console and other equipment. About 1 1,000 yuan; The input of tools and tools, such as baking pans, various molds and knives, is about 2000 yuan: about 5000 yuan for shelves and display cabinets; Surplus raw materials, working capital for business license, etc. It is about 654.38 million yuan.
2) Main equipment used.
3) Working capital (at least 30% of the total investment)
4) Store rent (it is recommended to predict 8% ~ 17% of monthly turnover), store type (depending on the nature of business), lease period (generally 3 years ~ 10 years), decoration+dynamic space design (depending on budget, product category and store style).
5. Product positioning and differentiated marketing
1) boutique route: a small number of products can refer to donuts.
2) The characteristics of healthy (nutritious) bread:
Feature categories, materials and components, target objects
Breakfast bread student breakfast
Wheat germ bread is mainly suitable for people with weak gastrointestinal function.
Brown rice bread 60% brown rice and 40% rye flour are eaten by patients with obesity, diabetes, atherosclerosis and heart disease.
Seaweed bread can promote blood circulation.
Weight-loss bread bran products contain a lot of cellulose as raw material.
Concept induction of sugar-free bread
The concept of children's bread is mainly induced as a gimmick.
3) Personalized management: customers can DIY birthday cakes and guide consumers to make birthday cakes by hand.
4) The strategy of baking and selling now. After croissants are made, they are not in a hurry to bake immediately, but are refrigerated and baked when guests need them.
5) Some low-priced joining methods mainly focus on increasing popularity: croissants, yellow rice cakes in three lanes and seven lanes, and honey buns.
6) For example, a store, mostly made in 0.5 yuan, can make small profits but quick turnover.
6. Store location and decoration
1) Finding a good place to open a shop has 50% success factors: baking shop business plan, baking shop business plan.
2) Mainly a large number of glasses and mirrors, mainly beige and brown.
3) Try to look bright and tidy. The light should be soft (emphasized). The color should be appropriate. If the store is large enough, some leisure seats should be set up. Providing a small amount of drinks can not only increase the mood, create a warm and romantic atmosphere, but also facilitate guests to rest.
4) The ideal baking shop should be located at the entrance and exit of a large residential area, near the vegetable market, next to the bus stop, etc. In short, it should be in a place with a strong breath of life.
7, customer consumption behavior and target customers (combined with local)
The target consumer group is a group with certain spending power, mainly women, students and children; Her (his) habit is to take West Point as breakfast or midnight snack, as usual snacks, birthday cakes, etc.
8. Sales channels
1) One of the main ways: having some schools, Internet cafes, KTV and other sales, wholesale and consignment channels. Sales mainly rely on the store to sell finished products, customized delivery according to customer requirements.
2) When employees of these units celebrate their birthdays, some small baking shops contact the trade unions of neighboring factories, enterprises and institutions to make birthday cakes at low prices.
Establish weekly sales network, telephone booking and other baking business plans, and invest in entrepreneurship. In short, there is competition in everything, and key health should have its own characteristics.
9. Marketing and promotion strategies
1) membership system.
2) On the bread shelf or on the bread, use cute cards to mark the special advantages (artistic design) of making bread, and take an attractive name, which will make your carefully baked bread become a super salesman and sell it to customers.
3) Milk with reasonable price should be placed on each bread loaf, and clearly marked and labeled.
Chapter II of Business Plan It is very difficult to evaluate the quality of a business plan because of the differences in products (services), business environment and business ability. At present, investors and reviewers of entrepreneurial competitions often use quantitative scoring system to evaluate the differences between entrepreneurial schemes.
Referring to the experience of previous competitions and experts, the following business plan evaluation index system is provided for students to evaluate their business plans:
1, executive summary
Evaluation criteria: concise, to the point, distinctive features. Highlights include company and product (service) introduction, market research, marketing strategy, production and marketing management plan, financial forecast, pointing out the formation process of new ideas and the prospect of enterprise development goals, and introducing the particularity and advantages of entrepreneurial team.
2. Product (market)
Evaluation criteria: how to meet the needs of key users; Entry strategy and market development strategy; Explain its patent right, copyright, government approval, appraisal materials, etc. ; Point out whether the end level of products (services) is in the leading position, whether it meets the market demand and whether it can be industrialized. This product is not beyond the market acceptance.
3. Market
Evaluation criteria: market capacity and trend, market competition, market change trend and potential, target market segmentation and customer description, estimated market share and sales. Market research and analysis should be rigorous and scientific.
4. Competition
Evaluation criteria: including the company's business purpose, market positioning, overall strategy and objectives at various stages. , as well as the analysis of existing and potential competitors, alternative competition and original competition in the industry. Summarize the company's competitive advantages and study the plan to beat competitors, and make an appropriate analysis of the main competitors and market driving forces.
5. Marketing
Evaluation criteria: explain how to maintain and improve market share, grasp the overall progress of the enterprise, make arrangements for important events such as income, break-even point, cash flow, market share, product development, main partners, financing, etc., and build smooth and reasonable marketing channels and corresponding novel and attractive promotion methods.
6. Operation
Evaluation criteria: raw material supply, industrial equipment operation arrangement, human resources arrangement, etc. This part is based on products or services, with production technology as the main line, and strives to describe accurately, reasonably and operability.
7. Organization
Evaluation criteria: introduce the education and work background, experience, ability and expertise of each member of the management team. Establish marketing, finance, administration, production and technical teams. Clarify the management division and complementarity of each member, the organizational structure of the company, and the shareholding of leading members, entrepreneurial consultants and major investors. Point out the division of enterprise share proportion.
8. Finance
Evaluation criteria: including operating income and expenses, cash flow, profitability and sustainability, fixed costs and variable costs; Monthly financial reports for the first two years and annual financial reports for the last three years. The data should be based on a correct estimate of the operating conditions and future development, and can effectively reflect the financial performance of the company.
9. Comprehensive evaluation
Evaluation criteria: clear organization; Avoid redundancy in expression, be concise, focused and clear; The use of professional language should be accurate and moderate; Relevant data are scientific, honest and detailed; The overall effect of this plan is good.
According to the above indicators, set the corresponding weights as shown in the following table:
Table: Weight Value of Business Plan Evaluation Indicators
Evaluation criteria for the final defense of "Challenge Cup" China University Student Entrepreneurship Plan Competition
1, official statement
Criteria formally stated by the evaluation team:
(1) product (service) introduction: comprehensively and objectively introduce and evaluate the characteristics, properties and market prospects of products (services).
(2) Market analysis: The market was investigated in detail and the results were analyzed strictly and scientifically.
(3) Company strategy and marketing strategy: The company has short-term and long-term development strategies and marketing strategies to cope with different periods.
(4) Team Ability and Management: Have a clear understanding of the company's team ability, master and be familiar with the characteristics of team management, and define the company's operation and organizational structure.
(5) Economic/financial status of the enterprise: the economic/financial status of the company in different operating periods is clear and clear, and the economic/financial statements are rigorous.
(6) Financing plan and return: there is a perfect and feasible enterprise financing plan, and the return on capital of the enterprise is calculated.
(7) Analysis of key risks and problems: The key risks and problems that may be encountered in enterprise operation have been considered and analyzed in advance, and substantive countermeasures are attached.
Step 2 answer questions
Criteria for evaluating the team's answers to questions:
(1) Correctly understand the judges' questions: have an accurate understanding of the main points of the judges' questions, and the answers are targeted rather than general.
(2) Timely and smooth response: able to respond quickly after the judges ask questions, and the answers are coherent and clear.
(3) The answer content is accurate and credible: the answer content is based on accurate facts and credible logical reasoning.
(4) Full explanation of specific aspects: fully explain and explain the aspects specially proposed by the judges.
3. Overall performance
Criteria for evaluating the overall performance of the team:
(1) The logic and clarity of the overall defense: the contents of the statement are consistent with the answers to the questions as a whole, and the language is clear and clear.
(2) Team members' cooperation: Team members have good cooperation in presentation, can coordinate with each other, and can explain the problems in related fields clearly.
(3) Effective answer within the specified time: Answer the judges' questions within the specified time without delay.
Bread is a kind of food suitable for all ages, which can be used as dessert or afternoon tea. Although there are various flavors of bread on the market now, there are still many defects. Therefore, if it can cater to the public, opening a bakery will definitely be welcomed and liked by customers.
I. Analysis of Baking Project
At present, with the rapid economic development and the improvement of living standards in China, people have a strong interest in delicious bread. Bakeries have blossomed all over the country, and many chain brands have appeared in the bakery field. Although the competition is fierce, ordinary bakeries still have many weaknesses and defects, which gives us the opportunity to occupy the market.
Although there are many bakeries in various places, compared with developed countries, we still have a long way to go, and the baking market still has room for long-term sustained growth. Moreover, the customer base of bread is almost suitable for all ages, which is deeply loved by everyone and has a huge market.
Second, the bakery project purpose
Our goal is to open a flagship store first, based on the local market, and constantly improve according to customers' needs and opinions, then gradually develop direct stores locally, and finally set up a company to open the bakery to the whole country or even the whole world in the form of direct sales and franchise chains, so as to establish our own local bakery brand in China.
Third, the main products of the bakery
We mainly deal in bread, desserts, cakes, exquisite drinks and so on. On this basis, we will cooperate with scientific research institutions and schools to develop new healthy and delicious foods suitable for ordinary people according to local special foods and specialties.
Fourth, the bakery service plan
1, safety, safety is the most relevant topic in the food field, so we will definitely use the safest and healthier ingredients.
2. Convenient. We should improve our services and processes according to customers' needs, and strive to make as many customers feel convenient as possible.
3, respect, respect for customers, no matter who, let customers feel our attention to them and enhance trust.
4. Innovation. Today, people's tastes and requirements are getting higher and higher. Failure to innovate means being eliminated by the market, so we jointly develop new products and tastes with scientific research institutions to meet customer requirements.
Five, the bakery competition analysis
There is a shortage of bakeries in the market at present.
1. Except for some big-name bakeries, most other small bakeries are not clean and hygienic. Many breads are placed directly in the open air, and the walls and floors in the store are not very clean, which is easy for customers to resent.
2. The safety of ingredients is difficult to guarantee. Most bakeries do not have their own raw material bases and reliable suppliers, so the safety of raw materials is difficult to guarantee.
3. The products are single in variety and monotonous in taste.
4. Insufficient advertising and low customer awareness.
5. Lack of DIY products and low customer participation make it difficult to adapt to the hot DIY market.
6. Lack of special products.
Our advantage
1, warm and atmospheric storefront decoration, bright and clean windows, making customers feel natural and warm, and the walls are all wallpaper and DIY stickers, which are clean and interesting. Whether it is decoration or service, customers can feel at home.
2. Next year, we plan to cooperate with other companies to establish our own more important raw material base to ensure the safety and channel supply of ingredients.
3. Cooperate with scientific research institutions and many units to develop different single products with various tastes to meet the needs of different customers and launch their own unique flagship products.
4. Cooperate with various local organizations and units to carry out DIY activities, so that customers can do it themselves and participate in the process of making bread and snacks, which not only publicizes themselves, but also makes customers feel happy and improves brand awareness.
At present, the market is far from saturated. In view of the weak competitors in the market, our participation will accelerate the market reshuffle and improve the overall level of the industry, and the market prospect is very broad.
Business plan 4 I. Project introduction
In modern society, the fast-paced life concept dominates people's lives. People are more and more impetuous, so are students. Lack of patience and perseverance in learning. The social reform of the school has not reduced the burden on students, and the pressure of exams and further studies has overwhelmed them. Now, relatively speaking, the living standard has been greatly improved, and the living and learning conditions of children are getting better and better. However, this not only provides a good learning environment for children, but also cultivates students' inertia. Nowadays, children are very smart, but lazy, and they all learn passively. This cram school not only gives children cultural knowledge, but also attaches importance to the cultivation of students' mental health and study habits. Let them fly freely in the sea of knowledge and the sky of life, like little petrels. Therefore, we decided to rely on the advantages and wisdom of everyone in the group to do a small entrepreneurial project in the two-month summer vacation-to run a remedial class with learning as the main part, supplemented by psychological counseling and habit formation. The concept of the remedial class is "let the storm come more violently!" We must be more frustrated and braver! "
Second, the significance of entrepreneurship
For our students themselves, on the one hand, it can enhance our hands-on operation ability, organization and coordination ability and social adaptability. Furthermore, it is beneficial for us to realize our own value; Improve self-cultivation and cultivate the spirit of independent innovation. On the other hand, it also increases social practical experience and provides a good platform for future employment.
Third, the market and feasibility analysis
From the point of view of students and parents, the marketability of our cram school can be roughly divided into three aspects: First, students have strong learning ability and spare capacity in classroom learning, which parents don't want.
A lot of time is spent on games, so it is natural to put pressure on children. Second, students' learning ability is poor, and the knowledge in class can't be digested. Parents are busy after returning home, and some knowledge can't be tutored, so they are eager to find tutors and cram schools to make up lessons for their children, in order to achieve the desire of "hoping for the success of their children and their daughters". Third, students are at an intermediate level, and they have neither the need to make up lessons nor the spare capacity to learn new knowledge. However, many parents are eager to see their children make up lessons. It is parents' high expectations and conformity psychology that make the existence and development of cram schools continue.
In addition, children are now under great academic pressure. In this context, the cram school we run has a great market.
As college students studying at school, we have mastered the courses and compulsory knowledge of primary and secondary school students well, which can meet the needs of students for the knowledge they have learned. As normal students, we know better what a teacher needs. In terms of age, we are also very close to them, and the barriers to communication are much less.
Four. Advantages and disadvantages analysis and countermeasures
Generally speaking, although there are many tutorial institutions on the market, due to the high agency fees, the tuition fees of tutorial classes on the market are all 100 yuan/day, which many parents find unreasonable and too expensive. The summer cram school we are going to run has both study counseling and psychological counseling. We don't need to charge any agency fee. The fee is about 15 yuan/day. We will have a fixed office, which is safer and more reliable. As college students, we can gain the trust of our parents. We are college students, and we have great ability and advantages in tutoring students who are lower than us in knowledge. In addition, we are all post-90 s, and there is little difference in the age of the students being tutored. We also came from their time, which is more reasonable.
To understand their psychology, there is not much generation gap, so it is easier to communicate.
Advantage analysis and utilization
1, policy support, school encouragement. In recent years, the policy encourages college students to start their own businesses and work-study programs. Society and schools provide funds, knowledge and venues for our college students to start their own businesses.
2. Knowledge-intensive and advanced skills. College students are highly educated in inspirational entrepreneurship, and their professional skills are closely combined with inspirational entrepreneurship to apply what they have learned.
3, social practice, lay the foundation. We can accumulate experience in social practice and lay the foundation for college students' entrepreneurship.
4. The venue can be at home, and the help of parents provides great help for the safety of students and the stability of learning order.
Students can hand out leaflets or ask acquaintances to introduce them. Of course, the referee can give him a certain reward.
Analysis of Disadvantages and Countermeasures
1, lack of funds, college students have no ability to make money, and the funds for starting a business can only come from their parents. This requires the understanding and support of parents.
I am young and have not experienced much social practice. The cram school lacks management experience.
3. Although I study education, I mostly learn theoretical knowledge and lack teaching practice.
Some parents are worried that college students don't have enough experience as teachers and can't teach their children well.
Countermeasures: communicate with parents more and get their support. Seriously study the teaching content.
Investigate, consult more materials and prepare lessons carefully. Ask the elders and peers who are engaged in education at home for educational experience or invite them to teach. Communicate with parents more and speak with strength.
V. Start time
Monday to Friday: 8: 00 am-10: 30, 3: 00 pm-5: 00 pm.
Saturday: 8: 00 am-65438+00: 00 am
Saturday afternoon, Sunday off.
Form and arrangement of intransitive verb class
The remedial classes are taught in small classes in different grades to consolidate old knowledge and explain new knowledge. At the same time, combine synchronous exercises and review to check and tutor homework.
The subjects we teach are mainly foreign languages. If we have enough time, we can help junior high school students study physics, history and other subjects.
Seven, the class teacher arrangement
The general manager will be on duty in the remedial class to ensure the safety of students and normal teaching activities. At the same time, recruit outstanding college students to teach. Moreover, my family is an educational family, and many of them are engaged in education, whether they are elders or peers. Will give me good help.
Eight, charging standards
Grade 3: 260 yuan/June 4th: 280 yuan/June 5th: 300 yuan/June 6th: 320 yuan/June.
Level 1: 400 yuan/Month Level 2: 450 yuan/Month.
Nine, matters needing attention
1, register detailed information, such as name, grade,
Home address, telephone number, vulnerable subjects. Understand students' family situation, so as to better grasp students' study habits and personality.
2, in order to ensure the quality of teaching, adopt the way of competition for posts, teaching.
Every day, the cram school will arrange a special person to understand the children's psychology and encourage students to study hard through whispering. "Bao Jianfeng has been honed, and plum blossoms are bitter and cold." Let them grow like petrels.
The safety of students is very important. First sign a contract with parents, who need to pick it up after school every day. And arrange students' study and rest time reasonably.
X. Project fund management
Because it is the first time to start a business and I want to stay at home, my parents will help look after the children when they are free, so I can avoid the rental fee, but I still need to buy some old tables and stools and write the blackboard with water, which costs about 500-800 yuan; Leaflet: 100 yuan; Office supplies: 100 yuan; The teacher's fee is about 4,000 yuan per day in 35 yuan; Purchase counseling materials: 300 yuan. Long-distance teachers' meals: 4* 10*30= 1200 yuan, totaling about 6,000 yuan, and other budgets depend on the specific situation.
At the same time, it is estimated that 30 students will earn about 10000 yuan, and the final net income will be about 4000 yuan.
At the 4th Nanjing International Exchange and Cooperation Conference for Overseas Students held yesterday (25th), Yang, member of the Standing Committee of jiangsu provincial party committee and secretary of Nanjing Municipal Party Committee, introduced Nanjing's talent introduction plan and preferential policies in detail, and invited innovative talents from home and abroad to invest, start businesses and settle in Nanjing.
"The policies we give may be available in other cities, but two of them are unique to Nanjing." Yang pushed the advantage of Nanjing after releasing the talent recruitment plan of Nanjing. First of all, there are many scientific research institutes in Nanjing. Science and technology workers who come to Nanjing to start their own businesses can continue to engage in their own scientific research projects with the help of these institutes, and they can also get the position of distinguished professor in universities. Nanjing's abundant human resources can provide team support for scientific research, which other cities can't provide.
Second, Nanjing treats imported talents as citizens, and does not restrict the introduction of talents to buy houses in the policy of buying houses, so that they can settle down in Nanjing at any time. "If we don't buy a house, we still have a talent apartment." Yang introduced that in the next five years, Nanjing will build and provide 1000 apartments for experts, 9,000 apartments for talents and 50,000 apartments for young entrepreneurs, forming a housing security system for 60,000 talents.
The reporter learned that talents introduced from Nanjing and their spouses and children can apply for the "Nanjing Blue Card", which can not only enjoy the treatment of citizens, but also enjoy the medical green channel service of designated hospitals. Children receive compulsory education, free of charge, and are arranged to attend public schools nearby. If it is really necessary to cross school districts, it shall be properly arranged by the competent education department, and the relevant fees shall be exempted.
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