Integrating emotional graphic elements into advertising design can make up for the limitations of words, not only convey information more intuitively and accurately, but also convey feelings more accurately, which has a special and irreplaceable role. Applying these perceptual graphic elements, such as atlas, table, pattern or illustration, to advertising design can stimulate people's inner feelings and improve the possibility of buying behavior.

Application of perceptual graphic elements

With the help of graphic elements, the characteristics of things to be expressed are most intuitively displayed in people's field of vision. By abstracting concrete things or concretizing abstract objects, the authenticity and value of advertisements can be effectively improved.

In advertising design, the main value of goods is perfectly explained by graphic elements, and the imagination of human beings is stimulated to the maximum extent through symbolic expression, so that the abstract thoughts and feelings of human beings can be visualized in the display of graphic elements. The application principles of perceptual graphic elements are divided into the following three points:

1. The theme should be prominent. Perfect combination of graphic characteristics and commodity value.

2. The content should be novel. Dare to pursue uniqueness, break through conventions and restrictions, and use graphic elements to show artistic charm in advertising design.

3. Elements should be streamlined. Simplify the elements of expression, highlight the theme and improve the readability of advertisements, thus attracting people's attention.

The above is the sharing of the application principle of Bian Xiao's perceptual graphic elements, hoping to help you! If you want to know more about design, please pay attention to this platform. Bian Xiao will organize and publish it on this platform in time. Please pay attention!