For this problem, most people are trying to produce better content, spend ten times or even a hundred times to write better paragraphs and make more funny videos, but in fact, all this is not very helpful to prolong the life cycle of online celebrities.
Since all external stimuli will be "adapted", fans will have "aesthetic fatigue" on such stimuli sooner or later. What should they do? Then the solution naturally begins with stimulating adaptation itself.
First, constantly changing the source of stimulation-network celebrity upgrade.
Since all external stimuli will eventually be adapted, anything interesting and novel will eventually be aesthetically tired. Then the easiest way is to constantly change the stimulus source and provide different stimuli.
Second, do not rely on their own sensory stimulation-online celebrities as tools.
For example, in the past, game anchors simply made videos, and their activity often declined after a period of time. But later it became a live broadcast, which was equivalent to having an "external trigger"-every time I saw the e-sports competition, I wanted to hear how he explained it.
Third, provide internal stimulation-the gamification of online celebrities.
Network celebrities should not only stimulate users (whether fun or funny), but also guide your users to actively strive for "internal stimulation" (such as the frequently used points upgrade lottery, etc.). ).
If external stimuli are obtained by users (such as money, funny feeling, sexy experience of pictures, etc. ), then the internal stimulus is what the user pays himself (such as trying to achieve a certain goal), and the internal stimulus is not easy to produce "stimulus adaptation". In short, what you have to do is not to provide products to users, but to stimulate users to achieve their goals.
Ok, that's all for today. Welcome comments and messages, thank you.