Mary Kay? Ms Allen has opened a new road to success for women in a male-dominated world. Until today, Mary Kay? Ms. Allen's vision, courage and unyielding belief continue to give women opportunities to develop their talents and realize their dreams. Mary Kay, who has more than 2.5 million beauty consultants in more than 35 countries and regions around the world, carries Ms. Mary Kay's dreams and beliefs? Continue to encourage and help women to succeed!
? The success of Mary Kay cosmetics company is far from being summarized by money, buildings and enterprise assets. The real success of Mary Kay cosmetics company lies in its ability to change women's lives and make them full of hope for their own lives. Mary Kay? Allen
Feminist entrepreneur
Mary Kay? In the process of business operation, Allen has always had an indomitable momentum, which may mainly come from the influence of his mother and the tempering of his childhood. 19 18, Mary Kay was born in Houston, USA. Her mother has to work in a restaurant for a living 14 hours every day, so she has to take care of her father who has been bedridden with tuberculosis since she was 6 years old. Fortunately, my mother is very optimistic about life and encourages her in almost everything, from school work to selling snacks after school to make money. You can do it! ? This confidence has become the essence of Mary Kay and Mary Kay's future success.
Mary Kay/kloc-married at the age of 0/7. After giving birth to three children, she is enjoying family happiness. Her first marriage ended because her husband joined the army overseas. 1938, at the age of 20, her family moved to Dallas. The young single mother struggled through college education with three children. After graduation, she found a job selling household necessities. In order to motivate herself to work hard to maintain all kinds of expenses at home, she writes her weekly soap sales target on the bathroom mirror, which can be seen every morning when she gets up, urging herself to make continuous progress.
After working in the direct selling industry for 25 years, one of Mary Kay's former male subordinates was promoted, not only above her, but also with twice her salary. After seeing all this, Mary Kay resigned from the company, although she was already a national training director at that time. After this experience, she wants to realize one of her ideals. At first, she began to write a book about how to help women succeed, but she immediately realized that she should make a plan.
This plan should bring more help to women than just giving advice. This plan later evolved into a new opportunity for female friends to develop their talents and continue to succeed. So, she took out her only $5,000 savings and started to establish Mary Kay cosmetics direct selling company. But a month before the company opened, her second husband died suddenly. Mary Kay, 47, endured great grief and resolutely broke into the business field that was almost completely controlled by men at that time.
Emancipate women and reap women.
Mary Kay bought the formula of skin care oil invented by local people and began to produce and sell her earliest products. At first, it went very smoothly. In the first year, her company's net profit was nearly $200,000. But then he got involved in a lawsuit. 1965, several employees of Mary Kay saw that this product made money, so they took the formula from the inventor and started their own factory production, saying that their products were genuine. This protracted lawsuit didn't come to an end until 1969. In this way, both companies can continue production, and Mary Kay can no longer promote products in the name of the original inventor. This is her first big setback.
After entering the 1970s, the company's business began to grow rapidly. 1979, the annual sales exceeded 1 100 million dollars, and Mary Kay began to sell shares to the outside world. But in the 1980s, the company's business fell into a downturn again, and the stock market plummeted to 75%. 1985, Mary Kay and her family borrowed money to buy shares in the company and moved the property rights of the company into their own names. Then, Mary Kay made a big adjustment to the company's business, constantly introduced new products and reprinted the company and product publicity materials. At the same time, she also adjusted the personnel structure. Mary Kay gave up the position of president to her young son, and she retired from the background. The company's business has also entered a stable and sustained development.
Mary Kay cosmetics company has its own uniqueness in enterprise management. The company has established an effective reward mechanism, and the sales staff can get the corresponding commission, coat, diamond ring, Cadillac car and other rewards according to the sales performance. This method has also been followed by other direct selling companies. According to the company's own introduction, so far, at least 150 female employees have earned more than 1 10,000 dollars.
Business creed, casting success
Mary Kay's life creed is: faith first, family second, career third. People should live with love, pursue dignity, and then share your love with family and friends. She believes that the success of a career should be based on a happy life.
Mary Kay said that one of the reasons why she set up a cosmetics company was to help more women realize their dreams: career dreams and the pursuit of beauty. 1963, she set up her own company and launched her own brand. It was nine enthusiastic women who worked with her to build the prototype of Mary Kay Company. To this day, the majority of the company's hundreds of thousands of employees around the world are still women.
1995, she said in an interview with a local media. Many men simply don't believe what women can do. They don't believe that women have business acumen. If they don't change this, women will never have a chance. ?
Mary Kay regards the golden rule as the basic philosophy of the company: treat others as you want them to treat you. ? After experiencing the hardships of life, she has always regarded the employees of the company as family members, and her company has been listed in the top 100 enterprises that Americans are most willing to work for several times.
Mary Kay has been devoted to charity. Her third husband Mel died of cancer on 1980. After this painful period, she devoted herself to seeking cancer treatment, and established Mary Kay Charity Foundation in 1996 to support various research on female cancer.
Mary Kay kept writing while she was busy with the company business. 198 1 year, her autobiography was published, and the global sales exceeded 1 10,000 copies. Mary Kay on Human Resource Management published by 1984 and You Can Have Everything published by 1995 are both very popular bestsellers. She wrote her own story, hoping to encourage other women to join the ranks of creating life achievements with her own experience.
As Mary Kay said, when I set up the company, my vision was to make all women achieve the success they expected. This door brings infinite opportunities to women who are willing to pay and have the courage to realize their dreams. ?
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Yang's Female Entrepreneurship Model
First of all, a happy marriage and a happy family
Yang/Kloc-graduated from middle school at the age of 0/6, and began to go out to work at the age of 0/7. Life experience: I worked as a waiter and factory worker. 1997 went back to Guiyang to do small business (set up a stall) and became attached to my current husband Wang Wanjun. Wang Wanjun is a very responsible and hard-working person. In life, Yang is meticulous about his life. 200 1, 1, a small member of their family was born.