First of all, we should have a deep understanding of our products, understand their characteristics, advantages and disadvantages, list their selling points, sort out and summarize them, and dig out one or two core selling points of implantable soft articles. This selling point must be the most distinctive and impressive point of your product. The more unique and specific, the better. To tap the selling point, you must stand from the user's point of view, and never think it is good. What attracts users most is the "material" that users are interested in; Generally speaking, the products we want to promote are not interesting, and no one will be interested, so we should try our best to reduce the product information in the soft text, so as not to affect the user's reading experience and lead to poor communication effect. In order to balance this contradiction, we must make a "single breakthrough" and seize the 1-2 core selling point of the product for packaging. For example, XX soap has many selling points, such as good smell, high cleanliness and beautiful packaging. But in the end, soft articles including advertisements are promoted, and the core selling point passed to customers is only one: sterilization!

Secondly, soft topics are channels to connect users and product information. When choosing a theme, you need to find the target group corresponding to the product first. Then understand what common "pain points" or "high points" such people have. Choose a soft topic that can quickly hit their "pain point" or "high point" When choosing a theme, we should consider whether the theme can be well packaged around the core selling points. It is best to write the cohesive part before writing soft articles, and then collect other materials. Just like the XX soap mentioned above, in their promotional copy, the target group they set is the mothers of their children. According to the caring psychology of young mothers for their children, they are worried that their children will be infected by bacteria during playing. Washing hands with XX soap can remove bacteria. This theme immediately caught the common "pain point" of mothers, aroused their voices and laid the foundation for the best-selling products.

Thirdly, find matching and eye-catching content materials. After determining the selling point of the product and the theme of the soft article, you need to collect good content to enhance the reading pleasure of users and support your point of view with strong arguments. The theme of soft writing can be eclectic, but when it comes to specific writing, it is necessary to justify itself and collect relevant materials around the theme for demonstration. Let's take the soap mentioned above as an example. Its advertising copy material, children playing happily (this content picture is loved by all mothers), the microscope shows that children's hands are full of bacteria (causing anxiety, and when mothers see this picture, I will try to solve it quickly), washing their hands and bathing with their soap can effectively sterilize (the solution is coming), and the sterilization effect of their home is compared with that of ordinary soap (the reason for choosing me), recommended by XXXX Medical Association (endorsed by the authority to mom). Through these vivid and interlocking material contents, mothers finally chose this soap with confidence and happiness, and it is not surprising that the product sells well.

Core selling point, soft theme and material content. After these three elements are determined, you can write an impressive promotion soft text by carving the details carefully and get good transformation effect. For example, the core selling point of writing notebook soft articles is "the thinnest and most beautiful in history". In order to reflect this selling point, the author uses the history of notebook appearance development to package. In the soft article, the author first introduces the earliest bulky and ugly notebook. Through continuous improvement from generation to generation, notebooks have become lighter and more beautiful. Finally, I put my notebook at the end of the article to tell readers that this notebook is the thinnest and most beautiful generation in the evolution process.

Of course, if you write a high-quality soft article, you can't hide in the mountains and no one knows. Finally, you have to publish it on a professional soft text promotion platform. If there is no professional team, you can also find a one-stop platform to solve the problem of writing and publishing soft articles.