What is the purpose of your community? Is it to promote commodity sales or to establish a personal brand?
Second, find your target group.
Find out where your target group is, what characteristics this group has, where they like to appear, online or offline, what social tools are commonly used, and locate them from different dimensions, such as gender, age, region, search education level, consumption level, values, etc. The more detailed, the better. Make a good portrait of the users of this group.
Third, laying drainage channels.
Drainage channel mainly depends on where your target group is mainly active, and drainage is carried out according to the characteristics of the channel.
Commonly used drainage channels, such as friends circle, related forums, Q&A community, Douban interest group, WeChat Weibo kol, cross-industry cooperation, resource exchange, etc. , you can also push offline. The popular WeChat lecture last year is also a way.
In addition to these conventional ways, you can also try one-on-one interactive invitations. Although the method is stupid, the user's loyalty, participation and stickiness will be higher. Just like when Xiaomi was working on the system, Lei Jun once asked employees to achieve 1 10,000 users without spending money, so the person in charge led the team to register hundreds of forum accounts around the world, post and advertise, and selected 100 super users to participate in the design, with the help of this 100 people's word-of-mouth publicity. Lei Jun himself will often post on the forum, answer questions and interact with customers! Xiaomi's offline city meeting will be held once every two weeks, and 30 to 50 users will be invited to communicate with engineers each time to increase user stickiness and participation.
Fourth, do a good job of guidance.
After the seed users in the community begin to accumulate, your content should be well accepted, users are increasing, and content should be optimized. Instead of inviting seed users, you should actively maintain them, otherwise it will easily lead to the loss of seed users.
Fifth, user screening.
The first attracted users may not be completely called seed users. For the community, seed users are very important and easily affect the atmosphere and trend of the whole community, so it is best to screen the threshold again and select the real seed users.
Above.