FAW Audi issued a statement apologizing to Andy Lau and Peking University Man Ge and related parties, and said that Audi would completely withdraw the video before the facts were officially clarified. This afternoon, Shangsi Advertising, the creative agent of Audi Xiaoman Advertising, also issued a statement apologizing, admitting that it directly used the copy content of "Peking University Man Ge" and promised to do its best to make up for the loss to the original author. In addition, Andy Lau also responded that he had full respect for originality, and he personally deeply regretted the incident.

Andy Lau filmed a promotional film for Audi, which attracted the attention of many netizens because of its vivid copy and exquisite image quality. In the video, Andy Lau wears a black coat with a white shirt inside. At the age of 6 1 year, he doesn't see a wrinkle on his face and is in good condition.

Not long after this video was released, it was turned over. Man Ge, a million-fan blogger in Peking University, made a video complaint, and Andy Lau copied his copy in a commercial advertisement. The two videos were compared. Netizens found that Andy Lau's advertising pictures and copywriting were exactly the same as those of Peking University's Manchu video, and they were completely copied.

Ge, a Peking University student, revealed that this copy was sent by 18 in a circle of friends, and the short video was released twice. I'm sure Andy Lau's team won't copy my work. As for the handling, I hope to give a statement.

Netizens have vomited, Audi is such a big company that even people who write copywriting are gone? Why can't the two sides talk about cooperation and copy it from beginning to end? The food is too ugly. Some people think that this matter should have nothing to do with Andy Lau. He just read the lines and certainly didn't know that the copy was copied. It can be seen that Andy was cheated by Audi this time.

After things fermented, Andy Lau himself responded! Andy Lau wrote: "I have 100% respect for originality. Personally, I am deeply sorry for the troubles caused by the problems in the creative process of the advertising team. Audi and advertising companies are now dealing with it seriously. "

Andy Lau's response clarified the responsibility, which was the creative problem of the advertising team. In addition, Andy Lau apologized to Mungo. After all, he saw someone else's copy in the video. It can be said that it kills two birds with one stone, on the one hand, it clears up its own responsibilities, on the other hand, it also expresses its generosity in correcting mistakes. This response is sincere and responsible, and the emotional intelligence is really high.

Although this matter is a problem of the brand team, it has nothing to do with Andy Lau, but as a spokesperson, he is also to blame. If he shirks his responsibility and says that he is not wrong, I am afraid it will be difficult to convince the public. Moreover, if he takes the initiative to apologize, then his sincere attitude will certainly be understood by bloggers, so tolerance will also get a good reputation.