Moreover, BP has a "universal formula", which can be applied to almost all businesses, that is, investment highlights+team introduction+project overview+market overview+industry analysis+business model+competition pattern+operation status+future planning+financing scheme.
The most common mistakes in BP writing
1. Don't understand the purpose of BP.
Many entrepreneurs spend a lot of energy to explain how top-notch and advanced technologies are used in their products or services, and how excellent and irreplaceable they are. These are not what BP should present. What BP presents is the commercial value, and the technical information will be further understood after BP, if investors are interested in the project.
2. Not from the perspective of investors.
We need to know that the audience of BP is not the audience of your product. It's investors who look at BP, not your customers. Many things written by BP are concerned by customers, such as how to solve their needs.
From the investor's point of view, his concern mostly comes from the commercial nature. What he cares about is how to make money from your business model: by charging service fees, commissions, advertisements, or exchanging data?
We must explain to investors how our business model is profitable.
BP writing suggestion
1. Use "formula" for logical expression.
General BP formula = investment highlights+team introduction+project overview+market overview+industry analysis+business model+competition pattern+operation status+future planning+financing scheme.
Excellent BP will generally apply this model. The advantage of this formula is clear logic: let the investor see the highlights of your project first, arouse his interest, and let him get a preliminary understanding of the project, instead of knowing what your project is halfway.
Then through team, project, market industry analysis, business model and competition pattern, it shows that you can make a profit in this industry through this project.
Then tell investors the space for further development after you get financing through the operation status, future planning and financing plan.
2. Comprehensive recommendations
A.BP is not as long as possible.
Under normal circumstances, investors may watch for less than 60 seconds, but not more than 3 minutes. Unless you find investors through other channels, in the case of Haitou, investors pay little attention to BP.
Moreover, it is necessary to use more charts to highlight the growth trend and reduce the use of large-scale text narration. The chart is more concise, intuitive and powerful.
For start-ups, especially seed wheel and angel wheel, BP is generally best to be 10 to 15 pages. And let investors see the potential within three pages: the title page and the directory page are not important, they will only distract investors.
B. Use your mobile phone to see if BP is clear after it is finished.
Investors usually watch BP on their mobile phones, so we need to ensure that we can see BP clearly on the mobile phones. Also, use PPT or PDF instead of WORD, the size is within 3M, and it is not easy to open without animation.
And the naming of BP files must be accurate. If investors think the time has finally come for the project, how did they find you among countless BP? Therefore, it can be named "project name-name of financing person in charge-contact information", so that investors can quickly find their own BP and contact the person in charge of financing.