Tesla, established for more than ten years, can beat many century-old car companies, relying on the brand DNA of minimalism and geeks. Then, with the rapid rise of YSC, products can rival or even surpass players from Dyson, Luna and other industries. What does it depend on?
Thoughts on refining phenomenal brands
The extraordinary brand of personal care and beauty is YSC. However, to explore the refining of phenomenal brands, we still have to go back to Apple and Sony. In terms of industry popularity and influence, YSC is far less than technology companies such as Apple and Sony. However, from the path of product success, it is not difficult to find their similarities.
Apple's iPhone and Ipod, Sony's PS and Walkman are all industry leaders. They are different from the current scientific and technological products. They collect and integrate data through a large number of KOL campaigns and big data, and passively produce products to meet the demand.
Advanced and successful products all come from the creator's innovation. Based on the industry experience, the creator finds the potential demand that users are not aware of, or the deficiency of traditional demand, and then develops new demand and produces products that meet this demand. The most typical cases are the well-known Jobs and iPhone.
It is this kind of product research and development idea that is vividly displayed on YSC brand, and its beauty instrument, hair dryer and other product series have made innovations by virtue of their technical strength. For example, the self-developed technology combination scheme of "thermal energy sound wave skin cleaning+hot compress massage+thermal energy pulse introduction+micro-current" 4Way micro-current sound wave skin beauty instrument has changed some women's usage habits and wrong understanding of beauty and skin care.
This kind of innovation is often inseparable from the brand's scientific and technological strength and the pursuit of the ultimate product. With these brand genes, it is expected to become a phenomenal product.
YSC can become a phenomenal brand, and it also draws lessons from the experience of these predecessors and concentrates manpower, technology and funds on personal care products. Its hair salon, hair dryer, skin care instrument and hair removal instrument are few but fine, small and beautiful, all of which are pioneers in their respective industries.
Therefore, although YSC is not a well-known public phenomenon product, it definitely exists in the field of personal care, especially in the field of high-end luxury personal care products.
What YSC does best is to insist on "the product concept comes from Germany" and bring the craftsman spirit to the extreme. The team repeatedly polished and optimized the products, strictly controlled the yield and process standards of the production line, and opened the gap with the skin care instruments and hair dryers on the market, which was the foundation of success.
Generally speaking, the success of YSC is not the success of fashion, luxury, price and other obvious appearances. At a deeper level, it is the pursuit of science and technology and the ultimate product & brand gene, which has made YSC a phenomenal market reaction.
Refer to the above content: Baidu Encyclopedia-Skin Beauty Instrument