Start to build the brand production industrial park of flowers in water. The first generation VI visual image system of Shuihuahua was officially introduced and used, and the road of brand building began.
Open the first direct-operated brand store of Splash. Splash production industrial park was built and put into use in Dongyang.
In September 2002, Shuizhonghua (International) Underwear Co., Ltd. was established in Hong Kong. On June 5438+ 10, 2002, Splash products were selected as the designated products of China Synchronized Swimming Team in the 28th Athens Olympic Games. From June 5, 2002 to 10, Shuizhonghua Underwear participated in the 93rd Guangzhou Autumn Fair. From June 5438 to February 2002, a large press conference was held in Zhejiang World Trade Center, which established the brand road of Flower in Water, and at the same time launched the second generation VI visual image system of Flower in Water, and established the brand-oriented marketing model.
In March 2003, she participated in the 8th China International Underwear Exhibition. In July, 2003, the first "Flower in Water" Cup National Women's Underwear Knowledge Competition was held. In June, 2003165438+1October, Flower in Water was awarded "Top Ten Famous Underwear Product Quality Notarization Brands in China" by China Light Industry Product Quality Assurance Center. In June, 2003 165438+ 10, the flower in water was awarded as "the famous product of Zhejiang in the new century".
June+10/October, 2004, Flower in Water officially passed the ISO900 1 international quality management system certification. In May, 2004, the national tour of the "Legend of Venus" underwear show was launched in an all-round way. In July 2004, Zhejiang Shuizhonghua Trading Co., Ltd. was established in Hangzhou. In May, 2004, Shuizhonghua launched the internal publication "Underwear Lover", which is the first cultural internal publication in the industry.
In March 2005, the domestic marketing headquarters of Shuizhonghua brand moved to Hangzhou, which established the development path of further enhancing brand image and shaping industry leading brands. In March, 2005, the Nanjing Office of Flower in Water officially started to operate. In May 2005, the new comprehensive building of aquatic flower production base was completed. In July 2005, she sponsored the Jiangsu New Silk Road Model Contest. In July, 2005, Flower in Water brand was recognized as "China Famous Trademark". In July 2005, the flagship store of "Flower in Water" brand in Hangzhou officially opened, which is the largest single underwear brand in Hangzhou. In August, 2005, I participated in the 86th China Needle and Cotton Exhibition and China International Needle and Textile Expo. At the meeting, the "Fashion Trend of Splash 05AW Underwear" was released. In September, 2005, 05AW new product launch conference was held in Wuzhou Hotel, Zhejiang. On June 5438- 10, 2005, the flower bra in water won the title of "Zhejiang famous brand product". In June+February, 2005, Guangzhou Office of Flower in Water officially started to operate.
On June 5438+ 10, 2006, Shuizhonghua sponsored the first subway collective wedding in Nanjing. In February, 2006, I participated in the 87th China Cotton Fair and China International Needle Textile Expo. In April 2006, it hosted the "2006 Guangdong Underwear Terminal Marketing Summit and Water Flower Guangdong Investment Fair". In June, 2006, "2006 China Flower National Agent Conference and Best Terminal Commendation Conference" was held in Hangzhou World Expo Park. On June 5438+ 10, 2006, Shuihua Wulin Fashion Show was held in Hangzhou Wulin Square, attracting nearly 2,000 friends from all over the world, and more than a dozen media rushed to report this event.
From June 5438 to February 2007, the Chinese trademark of Shuizhonghua was recognized as a well-known trademark in China.
In March 2008, Sofitel World Hotel held an autumn and winter product ordering meeting. In August 2008, an efficient team training was held at Edward Hotel in Dongyang. In September, 2008, a three-day spring/summer 2009 new product ordering meeting was held in Dongyang Edward Hotel.
In March 2009, the 2009AW new product launch conference and order meeting with the theme of "Blooming" was held in Sofitel Xanadu Resort Hangzhou. This time, three sub-venues were added, namely Fuzhou, Changsha and Yancheng. In September 2009, a new product ordering meeting with the theme of "Love" 20 10SS was held in Hengdian Resort Hotel, Zhejiang. In September, 2009, the 10th Anniversary Achievement Exhibition and Water Flower Culture Month was held. In September 2009, Zhejiang Langzi Industrial Co., Ltd. was in Hangzhou. On June 5438+065438+ 10, 2009, China Pink Ribbon Foundation jointly held "Thousands of People Walk the West Lake", inviting domestic first-class stars Ma Yili and Ceng Baoyi to participate. On June 5438+065438+ 10, 2009, the "Caring for Women's Breast Maintenance Summit Forum" was held, and the famous writer Bi Shumin was invited. On June 5438+065438+ 10, 2009, a large-scale celebration party was held to celebrate the tenth week of Flowers in the Water, and family members from all walks of life who have been concerned about Flowers in the Water were invited to celebrate together.
20 10 from March to may, the brand "flower in the water" was named "You are a female anchor activity" by Zhejiang Radio and Television Group FM 104.5. 20 10 April, Flower in the Water once again continued the 5th Shenzhen International Brand Underwear Exhibition, and at the same time participated in the China underwear fashion trend conference with the theme of "the fifth element". 20 10 April, the new product launch conference and order meeting with the theme of "bloom Legend" was held in Yun Qi Resort Hotel. At the same time, the launching ceremony of Zhejiang Langzi Industrial Co., Ltd. and the launch conference of brand-new VI visual system of water flower brand were held. 20 10 September, a new product ordering meeting with the theme of "benefiting qi and flying" was held in Sofitel Xanadu Resort Hangzhou.
On March 2011aw, a new product ordering meeting with the theme of "Ode to Elegance" was held in Hangzhou Yun Qi Resort Hotel. At the same time, two processing locations have been added, namely Nanjing and Jinan. 20 1 1 From March to May, a large-scale public welfare activity "Women Volunteers in Action" was organized in conjunction with women's federations in Zhejiang Province and other cities. 2011May 1 -2, sponsored the first indoor auto show of Zhejiang Media. 20 1 1 On May 8th, 2008, a charity event of "Sending Flowers a Thousand Miles" was held jointly with the female anchor radio station. 20 1 1 May, sponsored the popular idol drama "Symphony of Destiny". 20 1 1 In May, the flower in water won the honor of "Top Ten Underwear Brands" in the 6th Shenzhen Underwear Exhibition. 2065438+01September 7-9, a new product launch conference and ordering meeting with the theme of "Shang Ya" was held in Crowne Plaza Hangzhou Xanadu. At the same time, a commendation meeting was held.
On March 8, 20 12, a large-scale public welfare activity of "ten thousand flowers for women" was held in conjunction with the female anchor radio station. On March 23rd, 20 12, 18-23, 20 12aw new product ordering meetings were held simultaneously in Hangzhou, Nanjing, Jinan and Guangzhou, and the main venue was creatively set in the terminal flagship store.