In July 2008, Lu Zhifeng was appointed as Party Secretary and Chairman of Yuexiu Group, and started the second journey of the transformation of large state-owned enterprises. He planned and led the implementation of Yuexiu Group's "three-year adjustment and optimized development" strategy, focusing on the development of real estate, transportation, securities, hotels, cement, paper, batteries and international trade. He also straightened out the capital relationship, improved the group management and corporate governance structure, reshaped the corporate culture, broke the forbidden zone of the salary and employment mechanism of state-owned enterprises, promoted the marketization of the salary system and the construction of professional managers, and "recreated" Yuexiu in three years.

Under his leadership, Yuexiu Group has grown from a traditional state-owned enterprise with unclear strategic direction, weak industrial base and unhealthy listing platform to a modern international enterprise with clear strategic positioning, nationwide main business layout, strong market competitiveness and strong sustainable development capability. Became the first state-owned enterprise in Guangzhou with total assets exceeding 100 billion, and the second state-owned enterprise with profits exceeding 10 billion.

20 1 1 At the end of the year, the total assets of Yuexiu Group's modern service industry increased from 70 billion yuan in 2008 to110 billion yuan, the operating income increased from 8.5 billion yuan in 2008 to/kloc-0.05 billion yuan, and the total profit increased from 3.2 billion yuan in 2008.

Among them, Yuexiu Real Estate takes the Pearl River Delta as the core and lays out the Yangtze River Delta, Bohai Rim and Central China. More than 6 million square meters of high-quality land have been added, with a total land reserve of 1 1 10,000 square meters. Business expanded to 9 cities in China, ranking among the top real estate listed companies with the most growth ability in China 10. As of June 20 1 1, Yuexiu Property ranked second in the commercial real estate asset scale industry, second only to China Resources Land.

In the past three years, Yuexiu spent more than 654.38 billion yuan on transportation infrastructure, and acquired five expressway projects and 65.438+0 ports and docks. The number of holding projects has increased from 2 to 8, distributed in 7 provinces (including Guangdong, Guangxi, Hunan, Hubei, Shaanxi, Tianjin and Henan). The mileage of holding expressway has increased from 62.5 kilometers to about 250 kilometers, with an increase of 300%, which is the fastest expansion.

Yuexiu Finance has established financial platforms such as securities, futures, funds, trusts and PE in Guangzhou and Hong Kong, and the pattern of "big finance" has initially taken shape.

20 1 1, the core enterprises in various sectors of Yuexiu Group have been widely recognized by the society for their outstanding performance: Yuexiu Property returned to MSCI China Index Stock, and won the title of "Excellent Real Estate Agent in China" for three consecutive years on 20112009. As a component of Hang Seng Hong Kong Chinese Enterprises Index, Yuexiu Transport Infrastructure won the "Outstanding Enterprise in Hong Kong" award in 20 10, and won the "Outstanding Listed Enterprise Award in Hong Kong" from 20 10 to 201for two consecutive years. Yuexiu Real Estate Investment Trust is the first real estate investment trust in Chinese mainland in the world. From 2008 to 20 1 1 was rated as "outstanding enterprise in Hong Kong" for four consecutive years, and won the "outstanding listed enterprise award" in Hong Kong from 201/year. Guangzhou Securities won the 20 1 10 China Best IPO Project Award and the Best Growth Securities Company Award respectively in the two awards of "China Excellent Investment Bank" and "2 1 Century China Securities Company Award".