1. Select the video cover related to the content.
First of all, if the video cover has nothing to do with the content, the review will not pass. So the first premise is that the video cover should be related to the content. This can also indicate the direction of video content, give users an expectation and attract target users.
2, cause * * * sound, let users have a feeling related to "I"
If you are promoting the products of mother and baby, the first picture shows the related elements of mother and baby, such as baby, mother and milk powder, which can arouse the buzz of the target user and make her think that this video may be related to "me". If you add other elements, the correlation between them is not strong, even if the user clicks, it doesn't make much sense.
3. Use suspense to arouse curiosity
People's curiosity is very strong. If you want to attract people's attention through video cover, you can make full use of people's curiosity, but it needs to be combined with copywriting.
4. Use special effects to enhance the richness of the cover.
A cool and distinctive cover will also attract users' attention and click, but it requires certain video editing skills and design creativity, such as fuzzy background, cartoon characters, rendering and other forms to increase users' desire to click on the advertisement cover of Aauto Quicker.
5. Extract points of interest related to users.
What do people care about most? Of course it has something to do with yourself. As the saying goes, "it doesn't matter", you can extract the interest points related to users in the video and highlight them on the cover with enlarged words, such as preferential promotions and welfare benefits, so as to let users know that clicking on your video will gain something.