In 2020, with the healthy consumption boom being ignited, the big health industry will usher in huge development opportunities.
1. Medical, life and health industries. The health industry has always been a key area of consumption upgrading, and the state has always attached great importance to it. This epidemic can be described as the power of the whole country, consuming trillions of losses! Managers in the health industry are more aware of the importance of "nip in the bud", and national policies will vigorously support medical research, health care product development, basic medical infrastructure layout, and supplementary support from private medical care. In the past, the level of community medical service was uneven, which led to people's different trust in community medical service.
As the most basic unit in the medical system and the unit closest to the lives of ordinary people, community medical service institutions will receive more attention in the future and play a more active and in-depth role in disease prevention, basic medical care, health care services and health education. On the one hand, it can prevent group disease emergencies, on the other hand, it can effectively improve people's healthy living standards and truly realize the "Chinese dream, healthy dream" as soon as possible.
Second, health care industry. In the past, the public had a demonized and one-size-fits-all extreme cognition of the health industry. Today, the epidemic has completely "refreshed" everything from the body to the mind. As we all know, the human body is not piled up with drugs, but with nutrients. Nutrition intake needs to rely on daily food, health care products and tonics.
Just like Sichuanese after the Wenchuan earthquake, they are more willing to enjoy life than people in other places. After experiencing this epidemic, people all over the country will be more willing to spend on health care products. Such as health tea, snacks, medicated diet, functional food, etc.
Third, consumer demand will expand from masks to other health fields, and the development space of health protection, medical care, sports and other fields will be further opened. People's concern for health will expand from the demand for masks to other health fields, such as oral spray, mouthwash, antibacterial hand sanitizer, disinfection products, air purifier and so on.
Fourth, products that enhance physical fitness will become necessities of life, and the infection or rehabilitation of novel coronavirus depends largely on physical fitness. In the past, people's understanding of physique was vague, and they thought that physique was abstract and dispensable. It took an epidemic to know that physical fitness can even determine life and death. Therefore, products or projects to improve physical fitness will become a necessity for people's life and travel.
Fifth, the external treatment of traditional Chinese medicine will be generally recognized and promoted. Traditional Chinese medicine can treat severe and difficult diseases, and the external treatment of traditional Chinese medicine is simpler, more cost-effective, safer and more secure. If Chinese medicine is a crown of Chinese civilization, then the external treatment of Chinese medicine is a bright pearl in this crown.
Moxibustion, plaster, cupping, scraping, ironing, massage, bonesetting, etc. Techniques and methods that used to be considered as foreign laws will now be put on the table and reused. In Wuhan Hospital, moxibustion is used to disinfect the environment, which can avoid infection and assist rehabilitation. In the future, almost every family will master and use one or two methods of external treatment of traditional Chinese medicine.
Sixth, e-commerce platforms, especially social e-commerce and live video, have greatly increased the proportion of health care products purchase channels.
The difference between this epidemic and 2003 is that e-commerce and internet companies have provided aspects for epidemic prevention and convenience of life. Life e-commerce plays a role as a material guarantee channel in home isolation. In 2003, we made great achievements in the development of Internet. Although this epidemic is not as good as last time, with the construction of future 5G infrastructure, Internet-related industries will once again usher in a golden period of development.
Internet reconstruction is no longer a simple scale economy, but a fusion of entertainment, experience and interaction, in which short video forms will be accelerated.
Seventh, Yang Kang Town and Kanglv pay more attention to participation. The epidemic situation has strengthened the awareness of healthy living, and the difference between urban and rural life during the city closure period will also change the consumption concept of Chinese people. Participating in healthy tourism, understanding cultural health preservation and returning to rural life may become the pursuit of more people.
Eighth, "unicorn" enterprises in the health industry will be born, and small and medium-sized enterprises have weak ability to resist economic risks. In the case of declining sales, rising labor costs and high expected uncertainty, the operational difficulties are further aggravated. If an epidemic occurs in an individual enterprise, people are isolated and the enterprise stops production, the enterprise is declared bankrupt.