In today's information age, network celebrity anchor, as a representative of network culture, has been concerned and sought after by netizens. In China, a country known as an Internet power, celebrity anchors on the Internet are constantly emerging. Network celebrity refers to a person who has become popular or continuously exported professional knowledge for a long time because of a certain event or behavior in real or online life.
Their popularity is magnified by the network because of their own characteristics, which conforms to the psychology of netizens' aesthetics, ugliness, entertainment, excitement, voyeurism, imagination, taste, spectator and so on. They are sought after by the network world intentionally or unintentionally and become network celebrities. So the appearance of network celebrities is not spontaneous.
network environment
However, in the network media environment, the interests of network celebrities, network promoters, traditional media and audience's psychological needs are the result of comprehensive effects. Today's cultural circle, especially the mass cultural circle, is no longer simple. Movies, TV, literature, music, traditional arts, and even the most wonderful programs can't be like the "predecessors" ten or twenty years ago.
The collective memory of almost all China people and the online celebrities created by mass revelry are regarded as "a noisy bubble" by many people. This is the result of the pluralistic era, and it is not reversible for human resources. In this flower, some people are tired of slandering and quarreling and disappointed, while others are like a duck to water because of countless free choices.