As we all know, Nike is a world-famous sports brand, and Nike shoes and clothes have a wide user base.
The following introduces the marketing case of Nike brand in e-commerce platform.
It mainly highlights several dimensions: gold marketing promotion position, maximum drainage effect and effective and accurate promotion.
Case 1: Golden Marketing Promotion Position: Taking JD.COM Channel as an example, it covers many high-quality resource positions such as app homepage focus map and classified banner.
Case 2: Maximize the drainage effect: creativity+landing page optimization, reduce the jump rate, improve the page residence time and promote the conversion effect.
Case 3: Effective and accurate promotion: accurate promotion according to crowd attributes, brand crowd, category intention crowd and related category crowd.