Source:/News Center/March 2005/31/content _ 2769527.htm.
The advertisement of "Fading Instrument" is accused of being a false spokesperson who doesn't understand the product.
The dealer admitted that TV advertisements have exaggerated elements to endorse female stars, but he didn't know that the advertising cost of this product was less than 65,438+10,000 yuan.
According to a media source in Hai, in June this year, at the beginning of 5438+ 10, Ms. Xu happened to see the advertisement of "Xiduo Whitening Instrument" on TV shopping programs, and she bought a set for 1388 yuan with the mentality of giving it a try. After trying to "fade" according to the operation flow in the instruction manual, in just a few seconds, all the white paste that Ms. Xu applied to her face turned black. However, when Ms. Xu did the same "fading" experiment with plastic wrap and white steamed bread at home, the white paste coated on plastic wrap and white steamed bread also turned black.
In the Laboratory of Basic Chemistry of Shanghai Jiaotong University, experts did the experiment of "Xiduo Fading and Whitening Instrument" on glass without impurities, and the result of "fading" was also obtained. In the end, experts came to the conclusion that the "Xiduo Black Whitening Instrument" did not precipitate heavy metal dust such as lead and mercury from the depths of pores, but the paste had some physical and chemical reactions with the head metal of the massage instrument.
Consumers doubt whether the product really has whitening effect.
Yesterday afternoon, the reporter found this "Xiduo Fading Whitening Instrument" which is still selling well in many online shopping malls such as Yi Bei and Taobao.
The reporter immediately contacted a female consumer who had used this whitening instrument. The lady said that at the end of last year, she spent more than 600 yuan on the Internet to buy a set of "Xiduo Fading Whitening Instrument". After several uses, she didn't feel any whitening effect. "One day, I accidentally put some white paste on the back of my hand. At that time, even the power of the whitening instrument was not turned on. I just rubbed it on the back of my hand with a massage handle for a while and found that the paste turned black. As a result, I began to doubt whether this product can really whiten. "
The dealer admits that TV advertisements have exaggerated elements.
According to the shopping hotline originally provided by the TV shopping program, the reporter dialed the telephone number of Beijing Jinke Chimao Technology Co., Ltd., the seller of "Xiduo Fading Whitening Instrument". A man who claimed to be No.39 said that the whole set of products of Xiduo Blackening Whitening Instrument only has the function of cleaning and massaging the skin. It is hard to say whether it has whitening effect at present, but TV advertisements really exaggerate the facts.
The staff said that the "Xiduo Fading Whitening Instrument" is no longer sold, and now it has begun to accept returns from consumers all over the country. No matter whether the product is opened or not, you can enjoy a full refund.
The spokeswoman said she didn't know about the product.
Ni Hongjie, who once worked as an advertising model for Duo Er, Mei Ting and other commodities, also appeared in the advertisement of "Xiduo Fading Whitening Instrument". At 8 o'clock last night, the reporter interviewed Ni Hongjie in Shanghai by telephone.
Ni Hongjie told reporters that she only received the advertisement of "Xiduo Whitening Instrument" through the introduction of an acquaintance, and had never used this product before. When shooting, she was shocked to see that the white paste that had been painted on her face suddenly turned black. "At that time, I also asked the manufacturer why the frost turned black. They explained a bunch of reasons. I was dubious and didn't quite understand what was going on. I haven't used this product since I took the advertisement. " Under the reporter's repeated inquiries, Ni Hongjie said that the pay for shooting the advertisement of "Xiduo Fading Whitening Instrument" was about 654.38+ten thousand yuan, and the pay of a male host who shot the advertisement at the same time was equivalent to her. (Zhang Nan)
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Study on the "Origin" of Xiduo Whitening Instrument
[News Tip] By skillfully splitting five kinds of commodities, commissioning production, and then packaging and selling them under the unified name of "Xiduo Fading Whitening Instrument", not only can excess profits be obtained, but also professional testing by relevant functional departments is not needed.
■ Xiduo Fading Whitening Instrument Production and Marketing Chain
The manufacturer Guangzhou Xingpin Electronics Co., Ltd. is in the forefront in the description of Xiduo. It seems to be the manufacturer and operator of this set of goods, Beijing Jinke Chi Mao Technology Co., Ltd., and the operator of Beijing Chi Mao boutique TV shopping. The telephone number 8851nine thousand nine hundred and ninety-nine, who buys Xiduo products, belongs to this company, and is also responsible for the consultation and customer service supervision of Xiduo products.
The whitening cream 1 produced by Beijing Heshibi Technology Development Co., Ltd. and the other three cream powders produced by Beijing Shengzhuang Jahwa Co., Ltd. are produced by Guangzhou Baoshengtang Cosmetics Co., Ltd.
■ Guangzhou Xingpin Electronics Co., Ltd.
Do not produce complete sets of Xiduo products
Mr. Cai, the sales manager of Guangzhou Xingpin Electronics Co., Ltd. told the reporter that the so-called "Xiduo Fading Whitening Instrument" was produced by the factory according to the drawings provided by the entrusting party, and it is the "Heshibi" in Beijing.
In the whole production and marketing chain, Xingfrequency Electronics Company is only responsible for the production of massage instruments, and the rest of the products are not clear.
Mr. Cai also revealed that in the complete set of products of "Xiduo Fading Whitening Instrument", the certificate with the implementation standard of "GB 706.10.930Q/(GZ) YM-2003" is for a single instrument, not a complete set of products.
■ Beijing "Shengzhuang" Company
Theodore, I don't know.
In Beijing, when the reporter showed the "Xiduo Fading Whitening Instrument" to Hou Chunling of Shengzhuang Company, the person in charge of the negotiation with "Heshibi" said that this was the first time that she saw the complete set of products of "Xiduo Fading Whitening Instrument".
According to her memory, in July 2004, a man named He Xinhui came to discuss the production of whitening cream 1. The other party did not put forward any special requirements for Shengzhuang's products, but just took samples and tried them at home. On July 20th, the contract was signed and production began in August. Hou Chunling said that she only knew that "Heshibi" sold musical instruments, and she didn't know that her products were to be used with the other's musical instruments, nor did she know what that musical instrument was for. Hou Chunling said that the formula of "Xiduo 1" did not use instruments from the beginning. Since August last year, "Shengzhuang" has produced several batches of 6-gram samples of non-sales products, but so far it has not produced genuine products. The three certificates printed on it are also "supplemented" by the state.
After learning the test results of the reporter's "Xiduo Fading Whitening Instrument", Hou Chunling clarified the 1 cream produced by "Shengzhuang": "This cream is an ordinary mask here, and it will not produce black when applied to the skin. This is a nourishing thing. We produced a fresh mask with the same formula at 1995, and the sales situation has been very good. It is used alone and does not need to be massaged by instruments, and we have never received similar reactions. " Hou Chunling speculated that the black color may be caused by the reaction between the other two products and the mask, or by the instrument itself, but she didn't know the specific reason.
■ Beijing Heshibi Technology Development Co., Ltd.
Industrial and commercial registration's address is ordinary residence.
The reporter didn't find any information about "He Harmony" on the Internet or at the information desk in Beijing 1 14. The reporter had hoped that "Chi Mao" would provide "Hehe" contact information in order to understand the suspicious points in the previous experiment. However, this company, which provides pre-sales and after-sales service for "Xiduo" products, has never answered the reporter.
The reporter learned from the Beijing Municipal Administration of Industry and Commerce that the registered address of "He Shihe" is No.70, Unit A, Building 7, Gucheng Road, Shijingshan District, Beijing, and the registered telephone number is 6887 ×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××× Residents nearby also told reporters that they did not know that there had been a company in this room, and there were not many people coming in and out here, and there were no signs of any company.
Through the remittance address of "Xiduo Whitening Instrument", the reporter finally got in touch with "Chi Mao" in Beijing Zizhuyuan after many twists and turns. Mina, who claimed to be the customer supervisor of Chimao, later came to the hotel where the reporter stayed for an interview. In the interview about 1 hour, she always stressed that she was only in charge of customer service, knew nothing about the performance and technology of the product, and didn't know the person in charge of the company.
Just when the reporter returned to Shanghai from Beijing, the representative He Shihe, who had never contacted the reporter, dialed the reporter's mobile phone. The other party claimed to be He Xinxin, the person in charge of "He Shihe" and the general agent of "Xiduo Fading Whitening Instrument" in China.
He Xinxin told reporters that the four pastes they chose were all national qualified products, and the products of "Shengzhuang" had a strong deep cleaning effect, but the essence of the factory was very expensive, so they chose the essence produced by "Baoshengtang". He Xinxin emphasized that a single commodity in the "Xiduo Spot Whitening Instrument" is useless, and only cream and water can cooperate with the instrument to be effective. The essence is a kind of matrix, which only plays an anti-allergic role.
■ The manufacturer explained four questions about the product [question 1].
Can you prove the safety of the mixed products?
In the whole set of "Xiduo Fading and Whitening Instrument", * * * has five products. Although their individual products all meet the quality requirements, because they must be used together, the reporter did not see any evidence to show their safety after mixing. He Xinxin didn't give a positive answer to this question, but she admitted that the whole set of products had not been scientifically appraised before sale.
[Question 2]
Why do other objects "fade"? In order to explain the reporter's test results in Shanghai, He Xinxin said that she consulted engineers in Guangzhou. As a general result, this beauty instrument is aimed at the human face, and finally cleans the impurities such as trace mercury produced by the cortex and cosmetics in the pores. The product is aimed at these substances, hoping to absorb and fuse these impurities, so that these impurities can be derived by ultrasonic wave. Regarding deep longitudinal wave, He Xinxin explained that it is a mature technology and is used in beauty. Ultrasound has the function of penetrating the skin. When it vibrates, it can bring beauty water into people's skin. If there is a large amount of liquid on the surface of the massage head, it will exhaust the air on the surface of the skin after contacting the skin, and the fine lines inside the skin are still under pressure, so that the impurities deep in the fine lines will be deposited on the skin to achieve the purpose of deep cleaning.
According to He Xinxin, engineers in Guangzhou repeated the experiment of steamed bread made by reporters in Shanghai, and found that some steamed bread had black reaction, while others did not. As for the reason why the white paste is black in the glass experiment, they have no answer. Generally speaking, the company's cosmetic engineers can't explain why the "Xiduo Whitening Instrument" designed for human face will have a magical reaction of "fading black" to objects other than human face.
[Question 3]
Dr George, can you explain the principle of whitening? "Since you can't figure it out yourself, why don't you let Dr. George analyze it for the reporter?" When the reporter tried to contact the overseas experts who made a "professional speech" for the "Xiduo Fading Whitening Instrument" in the advertisement through He Xinxin, the problem appeared again.
He Xinxin said that the commercial was shot by a film and television company, and the consumers who came to take part in the shooting had been in Shoot many times. They didn't modify it or use TV stunts, and everything was really shot. During this period, "Hehe" overseas investors recommended a German "Dr. George", because he was recommended by a foreign company, so "Hehe" had limited knowledge of this person's experience. I just know that this "Dr. George" is familiar with whitening instruments abroad, and he was surprised when he learned that there are whitening instruments in China. ...
[Question 4]
Why are all four products "not for sale"
During the interview, it was found that the words "Not for sale" were printed on four products of "Xiduo Fading Whitening Instrument", namely Whitening Whitening Cream 1, Whitening Whitening Cream 2, Fading Essence and Whitening Hydrating Mask. However, in actual sales, "Chi Mao" can also provide a set of 2 18 yuan's "whitening cream 1 and whitening essence" for purchase. What is the reason?
He Xinxin's answer is: Some customers need to apply it all over the body, so the paste originally attached to the package is not enough, so they can only sell it to them at their repeated request, but before selling it, we will tell him that it is not for sale. The explanation of Hou Chunling and a "heavy makeup" deputy general manager named Liu may explain another layer of problems. They said that if you want to process regular products for customers, according to the requirements of laws and regulations, "Sheng cosmetics" should look at the "Hehe" manual, pick out some languages that are prohibited by the country, and see if there are any exaggerated languages that are not suitable for the manual. "But since this product is still a gift, there is no manual, so' Harmony Man' doesn't need to make a special introduction to 1 cream, so we won't verify it."
■ Quality inspection department: commissioned production through splitting, without professional inspection.
What is more worth thinking about is that when the reporter tried to test the "Xiduo Fading Whitening Instrument" through the quality inspection department, the relevant staff explained to the reporter that their testing was usually carried out according to the characteristics of the product itself and the existing standards in the manual. In other words, although there are five items in the manual of "Xiduo Fading Whitening Instrument", because four of them are not for sale, the manufacturer can completely interpret them as "gifts" without inspection. The rest of the product is a massage instrument, and its production standard is probably the safety standard of local power tools. Even if the quality inspection department wants to check, it will only check its electrical safety performance, but will not check the safety of its combined use with the other four pastes. ...
The source said that by cleverly splitting five kinds of goods, commissioning production, then packaging and selling them in the name of "Xiduo Fading Whitening Instrument", not only can excess profits be obtained, but also professional testing by relevant functional departments is not needed.