1, choose the head.
A good person in charge of community group buying is not only the advantages of the platform's own products, but also one of the key factors for the success of community group buying. Based on time, contact, location and other factors. Many community group buying platforms are run by Ma Bao or convenience store owners.
2. Be a team leader.
A WeChat group can accommodate up to 500 people, so how to quickly expand the group members after the head of the group has built the group, I suggest the following ways:
1. Print the group QR code business card to a conspicuous position at the pick-up point;
2. Distribute posters on the bulletin board at the entrance of the community:
3. Explosive spike: Use spike activity to release some products just needed and guide consumers to scan the code into the group.
4. Free delivery in the group: carry out some activities to send toothbrushes, towels and other daily necessities for free in the group.
3. Release of products
If you want to place an order for a good product, it is best for the head of the team to edit a paragraph to guide consumers to enter the small program to buy it when the user does not know the specific information of the product. For consumers who are using applets for the first time and don't understand the process, the team leader needs to send an order process or a group announcement from time to time.
From the commodity point of view, fresh fruit is the main commodity for community group purchase and sales. Fruit group buying in the current season is cost-effective, and people's consumption level continues to rise, making fruit in the current season a very suitable product for community group buying platform.
4. User feedback
Users who buy goods for the first time will certainly have many questions. Is this delicious and fresh? How long can it be preserved? For example, when shopping in Taobao and JD.COM, everyone will definitely read the evaluation as a reference, but sometimes high scores and favorable comments will make people doubt the authenticity of the evaluation. The high praise rate of moisture will also reduce the trust of consumers, and a true evaluation is particularly important.
Because all the group buyers are residents of this community, their feedback must be the most authentic. The head of delegation can invite everyone to talk about the experience of using the product, guide more users to place orders, and chat in a relaxed and pleasant tone can achieve better results. If you buy a good product, you will spontaneously share it in the group.
5. After-sales service
Some people think that the product is good, some people think that the product is not good, and everyone feels differently. Some customers feel that they don't meet their expectations, and they will say it directly in the group, which will of course affect sales. But you can't directly deny the customer. After all, customers are God, and everything must be based on customer satisfaction. Damaged goods should be compensated quickly, so as to win the favor of customers and promote re-consumption.
6. System
A good community group buying system will make us get twice the result with half the effort. We have more than ten years of experience in system development, which is professional and reliable.